Research On The Competition Strategy Of SX Telecom’s Government-enterprise Business Under The Background Of Cloud-network Convergence

In recent years,as information technology has developed and user saturation has been reached,the growth rate of the communication industry has slowed down,and various communication operators have faced development difficulties.On the one hand,traditional voice and SMS revenue continues to decline,and on the other hand,the development of new business is slow.Faced with various adverse factors,major operators are striving to find ways to increase revenue.As the public market has become saturated,they are shifting their focus to the government-enterprise market in order to gain greater profits.Therefore,government-enterprise business has become one of the important directions for the development of operators.As a provincial subsidiary of China Telecom,SX Telecom is also vigorously developing its government-enterprise business.It has weak innovation capabilities,a lack of talents familiar with new business,and an inflexible operating system.Especially with the development of cloud computing,cloud computing services from Internet companies are posing increasing challenges to operator’s government-enterprise business.In this context,studying the competition strategy of SX Telecom’s government-enterprise business is crucial for understanding the transformation and upgrading of the communication industry and even the entire technology industry.This paper deeply investigates the operating status of SX Telecom’s governmententerprise business by conducting research and interviews in the first-line of SX Telecom’s government-enterprise customer department.By collecting information on the cloud computing industry and various operators in the industry,a comparative analysis is conducted to identify the strengths and weaknesses.Then,using tools such as SWOT analysis,Five Forces model,and PEST analysis,development plans are established for SX Telecom’s government-enterprise business.Strategic objectives,implementation measures,and strategic guarantees that are suitable for SX Telecom’s current development are proposed.Based on the development status of SX Telecom’s government-enterprise business,this paper proposes a competition strategy for SX Telecom’s government-enterprise business from the perspective of industry development background and SX Telecom’s specific situation,based on relevant theoretical knowledge of strategic management.The proposed strategy has reference value and significance for SX Telecom to effectively implement the group’s strategic guidance of "cloud-driven transformation and cloud-network integration" and to develop government-enterprise business.