The Research On China Telecom Quanzhou Branch SEMs Information Services Business Marketing Strategy

With the continuous development of the construction of "the west " and a newgeneration of information communication technology to accelerate thepopularization,"12th Five-Year Plan", digital Fujian will focus on the west sideof the Straits Economic Zone of strategic objectives, to innovation as the driving,to apply for traction, industrial development to grasp the commanding elevation,optimization and innovation of business environment; strive to enhance thestandard of electronic government affairs, strengthen the construction of servicetype government ability; exert oneself to advance the integration of informationtechnology and industrialization, accelerate transformation of the mode ofeconomic development; to accelerate urban and rural informatizationconstruction, promote the construction of harmonious society. Thus, Fujianinformatization construction will enter the accelerated deepen, integration,integration transformation development in the new stage.At present, the Quanzhou telecommunication ICT business has beendeveloped including IT integrated services, global eye, commercial pilot threemain categories,31categories of products; has covered12industries,26clustering of the broad customer base. In2011the province’s ICT revenue totaled690000000yuan, than going up year of growth13.52%. Has gradually become atransition to the main business of the company. Small and medium-sizedenterprises in Quanzhou information service marketing strategy research solvethe current transition period some marketing problems.This paper first describes the information concept, and company informationservices product marketing present situation, to sort out the opportunity andrelated problems. In the detailed analysis of Quanzhou Telecom and enterprise information services inside and outside environment, make SWOT analysis, andaccording to the STP strategy that marketing strategy. According to the Quanzhoutelecommunication marketing strategy, proposed that the small and medium-sizedenterprise information services business4P marketing combination. Finally theestablishment of Quanzhou Telecom and enterprise information services businessmarketing security system, security marketing objectives are achieved.