Huaxi Securities Co.,ltd.brokerage Business Management Research

Since free commission brokerage reform at the beginning of this century,the price war between brokers takes difference ways every year,and it never stopped.With the continuous development of national economy,the numbers of middle class are increasing,together with the wealth which they have,thus,the contradiction on how to keep wealth and increase wealth takes serious attention.Referring to current main stock market of investment in current society,it is requested with a higher requirement to each broker.On the other side,the operation cost is generally reduced in the traditional business channel since the limited geographical factors on brokers are released with internet involving,which has heated up the price to the limit.It seems that the cost commission policy has come.Therefore,middle and small-sized security companies which the revenue model is relied on the traditional business channels have to take the pressure of seeking for new business models.This paper takes Huaxi securities brokerage business management model building as the main topic.First,it pointed out the reference experience and path on the future development of security brokerage business by researching on securities market development history of domestic and foreign advanced countries and regions,and the latest research literature about the brokerage business management mode.Secondly,it grasped the relevant data of securities business development and the strategic thinking for further development of marketing managers and sales managers of headquarter by taking internal investigation and interview on those senior managements.Finally,it analyzed the bottleneck which is happened in the current business development and the problems of internal management,and pointed out the restructure method and solution ways in the new securities business management mode.It made the conclusion that Huaxi securities brokerage business management mode should include building “product + service” business platform,cultivating competitive investment consultant team and using the development path on full wealth management to achieve the long term goals of bigger and stronger securities brokerage business in Huaxi.