Research On Consumption Behavior Of Key Customers Of Bank Of China P Branch Under The Background Of COVID-19

Since 2020,the COVID-19 in China has seriously affected the consumption behavior of key customers of Bank of China Branch P,and the development of Bank of China’s financial market has been affected by the consumption behavior and consumption decisions of key customers.The bank’s key customers are different from ordinary customers.The key customer group regularly creates profits and value for the bank,which is the basis of the development of the bank’s financial business and has always occupied an important leading position in the development of the bank’s financial business.Under the background of the epidemic,the change of the consumption behavior of the major customers of P Branch has an important impact on the development of the bank.Studying the change of the consumption behavior of the major customers will play an important role in the decision-making of the consumption behavior of the major customers in the post-epidemic era and the stable development of the financial market of P Branch.Under the background of the epidemic,the consumption behavior of key customers of Branch P is mainly determined by self-concept,external influence,internal influence and lifestyle.This paper focuses on the performance of the short-term and long-term impact of the epidemic on the consumption behavior of key customers of Branch P through the internal statistical data of Branch P and combined with the network questionnaire survey.At the same time,taking the key customers of Branch P as the research subject,the effect of the consumption behavior of the key customers before and after the epidemic was evaluated according to the Howard Sheath model,and the purchase intention and consumption attitude of the key customers were analyzed,and the changes in the consumption behavior of the key customers under the influence of the epidemic and the changes in the consumption behavior brought to the bank financial market were obtained.According to the impact and changes,it is proposed that key customers in the financial market need to constantly enhance their consumption confidence,change their consumption attitude and strengthen the awareness of self-protection of consumer rights,so as to cope with the continuous impact of the COVID-19 epidemic on the consumption behavior of key customers,and put forward improvement suggestions and countermeasures for the development of branch P in the post epidemic era,and build and improve the financial market of branch P in the post epidemic era,And the improvement of consumer behavior of key customers has important practical and theoretical significance.Through the research in this paper,the author hopes to provide Branch P with improved countermeasures to deal with the consumer behavior of customers in the post-epidemic era under the influence of the epidemic,so that key customers can achieve steady growth in investment income under the background of the epidemic,while also controlling financial risks and maintaining their own interests,and also hopes to provide Branch P with a reference for the study of changes in consumer behavior of key customers,It has played a role in promoting the development of P Branch’s financial market in the post-epidemic era.