Research On The Influencing Factors Of High-quality Development Of Yunnan Village And Town Banks Under The Background Of Rural Revitalization

The nation will experience prosperity if the countryside is prosperous,and strength if the countryside is strong.The "three rural difficulties" have long been difficult to solve due to China’s critically deficient rural financial development.Rural revitalization is the general strategy to address the three rural problems."Powerful measures should be adopted in terms of capital investment,factor allocation,public services,and cadres to expedite the deficiencies of agricultural and rural development," General Secretary Xi Jinping made plain in his statement.In 2007,a brand-new financial institution,village bank,first appeared,and after more than ten years of development,it gradually entered the people’s sight and gradually developed into a new force that cannot be underestimated in financial institutions.It is believed that in the near future,village banks will serve as the mainstay of the rural financial system,escorting rural revitalization and breaking the bottleneck of "three rural issues".Village banks are going through a crucial time of transition and high-quality development in the context of rural redevelopment.However,how to define high quality development? What kinds of factors will affect the high-quality development of village banks? These are all questions that need further research.This study,which is based on research on Yunnan village banks,examines the meaning of the term "high quality," looks at the variables that affect the high quality development of village banks in Yunnan Province,and suggests solutions and countermeasures for the high quality development of village banks in Yunnan Province within the framework of rural revitalization.In the specific study,firstly,the connotation of "high quality" is summarized as "small" and "beautiful",and the measurement dimensions are "sustainable" and "fully integrated into rural revitalization"."Second,we understand the basic situation of village bank development in Yunnan through field research,and we also discuss common village bank problems,such as the lack of public awareness of village banks,the great pressure of survival,the low level of overall profitability,and the lack of time to take into account the original purpose of " supporting agriculture and small businesses "." The scope of business is very single and still focuses on traditional deposit business;the integration of finance and technology is incompetent and the product innovation ability is insufficient;over-reliance on policy subsidies and regulatory dividends;low staff quality,lack of perfect talent promotion channels and the inability to properly deal with corporate governance issues arising from top-level design.problems arising from top-level design,etc.Again,the first part of the empirical evidence is to study the influencing factors of "sustainable development" through multiple regression analysis,mainly the type of the main sponsor bank,the concentration of equity,the participation of other legal entities,the degree of financial marketization and the level of local economic development,while the second part is to study the influencing factors of "full integration into rural revitalization",i.e.high-quality development,by combining the views and opinions given by experts in actual research and using hierarchical analysis.The second part of the study is a hierarchical analysis of the factors influencing "full integration into rural revitalization",i.e.high-quality development,mainly product and service innovation,financial technology empowerment,scale effect,comprehensive staff development,diversified supervision mode,policy support,synergy effect of rural subjects,rural industry support and network communityization.The recommendations are to grasp internal and external advantages to achieve smooth development,explore new development models to achieve high quality of operation,promote a high-quality financial system and to strengthen the operation of financial services,legislative measures and regulatory frameworks should be improved,and actively participate in rural governance to strengthen the function of financial services.The main areas include promoting the sustainable development of village banks by actively utilizing the unique institutional advantages of village banks,optimizing the shareholding structure,encouraging more banks to participate in the county economy,promoting the stable and healthy development of Yunnan’s local economy,actively adapting to the market trend,and adhering to the original positioning;in terms of high-quality development,these include accelerating the deep integration of finance and technology,innovating financial products and services,establishing a scale and intensive development In the area of high-quality development,it includes accelerating the deep integration of finance and technology,innovating financial products and services,establishing a scale and intensive development model,focusing on the cultivation of local talents,strengthening government support,enhancing the level of supervision and innovative supervision model,and village banks actively participating in rural governance.By comprehensively analyzing the connotation of high-quality development of village banks and empirically analyzing the factors affecting high-quality development,in order to better regulatory policies and institutional architecture,this study attempts to enrich the pertinent theoretical research and give a reference theoretical framework,not only to point out the direction for the next development of village banks,but also to give reference to the experience of other village banks with common problems,so as to help jointly explore the path of high-quality development,thus promoting rural revitalization and better fulfilling social responsibilities.