Research On The Development Strategy Of A Ecological Agriculture Technology Co.,Ltd

With the long-term and large-scale use of chemical fertilizers and pesticides in China’s agricultural production,the problems such as cultivated land quality degradation,soil hardening and environmental pollution are becoming more and more serious,which has attracted the great attention of the Ministry of Agriculture and Rural Areas.On this basis,the safety of agricultural products produced by ecological agriculture will also be gradually paid attention to.Many eco-agricultural companies have obtained pollution-free,green,and even organic certification certificates through strict farmland planting declaration and acceptance,which is good proof.However,in the process of development and growth,China’s ecological agriculture companies still rely too much on chemical fertilizers and chemical pesticides,drug residues pollute farmland and surrounding ecological environment,as well as the shortages of agricultural managers,insufficient experience and ability of agricultural technical talents,poor marketing channels,weak awareness of brand propaganda,simple and rough product packaging,low awareness of service,low price competition for most agricultural products,and small market share in middle and high-end markets in the development and growth process of ecological agriculture companies in China.Therefore,there are still many problems in the development of eco-agricultural companies in China,such as the rationality of formulating development strategy,the perfection of strategy implementation,the effect of strategic control,and the implementation of company’s performance feedback and communication.Based on the A ecological agriculture company,combined with the actual business environment,business content and future development direction of A Ecological Agriculture Technology co.,LTD.,this paper studies the development strategy of A Ecological Agriculture Technology co.,LTD.By analyzing the environmental background of the development strategy of a Ecological Agriculture Technology co.,LTD.,as well as the relevant concepts and strategic management theory of ecological agriculture industry,and through PEST analysis,we know the external opportunities and threats,clear about the internal advantages and disadvantages,and make SWOT analysis on the market opportunities,challenges,and disadvantages faced by A ecological agriculture science and technology co.,LTD,and determine that A ecological agriculture science and technology co.,LTD,will take SO strategy and WO strategy as the main strategies to develop,grasp the market opportunities,actively avoid the risks brought by external threats,and gradually realize the sustainability of the company’s future development.At the same time,it should pay attention to the shortages and risks of talents and funds faced by the company,introduce agricultural professionals and actively seek strategic cooperation to ensure the steady development of the company.In addition,this paper applied the five forces model to analyze the competitive environment of A ecological agriculture science and technology co.,LTD and thinks that it should form a differentiated market competition strategy by means of order agriculture and deep processing and through brand premium,so as to increase market share and company’s profits.Combining with the existing planting and entrusted production and processing mode of A ecological agriculture science and technology co.,LTD,this paper formulated the development strategy of green ecological planting and production and processing,steadily promotes the implementation of the company’s project strategy,adheres to the agricultural development road with Chinese characteristics suitable for its own development,and makes a clear direction for the development of A Ecological Agricultural Technology co.,LTD.