| China’s tourism industry is rich in resources.In recent years,the scale of the industry has continued to expand,and new forms of business have emerged.It has not only become a silent name card to tell China’s stories well and show the image of "beautiful China",but also become one of the strategic pillar industries of the national economy and an important engine to promote the steady and sound development of the economy,attracting wide attention in the international market.However,the traditional tourism industry with the theme of "scenic sightseeing" is weak in the competition of many countries’ characteristic tourism,and its international competitiveness is obviously insufficient.Industry integration is one of the beneficial choices to improve the quality and efficiency of industries.Policy documents and academic research both show that industry integration will have an impact on the industry to seek more discourse power in the international market.Therefore,studying the impact of industry integration on the international competitiveness of the industry has rich theoretical value and strong practical significance,and it is necessary to conduct in-depth research.This paper takes medical tourism,a typical industry in China’s tourism integration industry,as an example,explores the relationship between the integration of medical tourism and the international competitiveness of tourism industry,the moderating role of human capital level in this relationship through quantitative research and comparative analysis,and finally puts forward corresponding enlightenment and suggestions for promoting the international competitiveness of tourism industry through industry integration.The first chapter of this paper reviews the relevant literature on industry integration,industry international competitiveness and the relationship between the two.The second chapter mainly introduces the basic theory of industry integration and industry international competitiveness,and analyzes the mechanism of industry integration affecting industrial international competitiveness,focusing on the moderation of human capital level in the process.The third chapter describes the general situation of China’s tourism development,and measures its international competitiveness.The results show that the infrastructure construction of China’s tourism industry is gradually complete and the tourism scale tends to expand,but its international competitiveness is weak and does not have competitive advantages,which urgently needs to be optimized and improved.At the same time,the trend of tourism industry integration is relatively clear,and the characteristic tourism integration industry is constantly emerging,and medical tourism is one of the representative industries.The fourth chapter uses quantitative methods to analyze the coupling and coordination level of the medical industry and tourism industry,and finds that the average coupling and coordination level of China’s medical industry and tourism industry is relatively high,and has entered the stage of coordinated development,indicating that the integration potential of China’s medical industry and tourism industry is relatively prominent.The coupling and coordination levels of the two industries vary greatly in each province,showing a development trend of decreasing from the southeast region to the northwest region.Based on the above analysis,Chapter five empirically tests whether the integration of China’s medical industry and tourism industry has improved the international competitiveness of tourism industry,as well as the moderating effect of human capital level in the relationship between the two.The results show that medical tourism integration has an inverted "U" shape nonlinear impact on the international competitiveness of tourism,and the level of human capital plays a positive role in this process.The sixth chapter puts forward corresponding policy recommendations according to the empirical results.As a cutting-edge hotspot with high academic attention,there are relatively abundant research results on industry integration and industry international competitiveness,but there are few systematic studies linking the two.This paper analyzes the mechanism between the two from a theoretical perspective,and makes an empirical study by taking China’s medical tourism as an example,so as to provide more policy suggestions and experience for promoting the international competitiveness of China’s tourism industry through industry integration. |
