Supply Chain Cost Control Of E-Commerce Industry Under The Background Of Big Data Research

In recent years,China’s Internet technology began to develop on a large scale,followed by the e-commerce industry showing a trend of rapid development,because of its low entry threshold,high income,leading to a large number of enterprises,the invisible high saturation of the market leads to a crazy influx of small enterprises,accompanied by the risk of being forced to withdraw at any time.At the same time,China has not fully realized the importance of optimizing supply chain cost for cost control,and has not made full use of big data and other technologies to optimize it in the process of enterprise operation.If the cost cannot be effectively controlled,the enterprise will lose its competitiveness,so indepth research and analysis of the causes of cost problems.And how to use big data to optimize the supply chain cost has become a top priority.Based on the above research purposes,this paper analyzes Shuiyang Stock as A case for two reasons:(1)Shuiyang Stock is the first IPO ecommerce listed company in China’s A-share market,which plays a pivotal role in the e-commerce industry.At the same time,it focuses on intelligent operation of numbers and has mature technology of large numbers.(2)Currently,Shuiyang Stock is not satisfied with its beauty neighborhood,but is developing towards the whole category,which forms a new test for its supply chain cost management.This paper will use literature research method and case analysis method to analyze the current situation of the big data supply chain cost management of Shuiyang Shares,evaluate the degree of cost improvement by big data of Shuiyang Shares through some financial indicators,analyze the reasons for the supply chain cost that big data does not play an optimization role,and propose corresponding optimization measures.After a series of analysis,this paper draws the following conclusions:(1)Big data has an obvious optimization effect on the cost of most supply chain links of Shuyang Shares.(2)There are still problems in the control of inventory cost,marketing cost,logistics cost and external supply chain cost by big data.(3)Considering the enterprise’s future development strategy,this paper puts forward some optimization suggestions suitable for its own supply chain cost control.(4)Through Shuiyang Stock’s adjustment process of its own supply chain cost control based on the background of big data,it shows that digitization has a significant effect on the reduction of supply chain cost,and also provides suggestions for the existing problems,indicating that big data has an optimization effect on the supply chain cost control of the e-commerce industry,hoping to produce substantial help for the e-commerce industry.