Research On Development Strategies Of Rural Tourism In The Wenzhou Nanxi River Yuantou Village

Currently,China’s social and economic development continues to strengthen,various preferential agricultural policies continue to be implemented,rural productivity continues to improve,farmers’ income continues to grow,and the national agricultural development level has entered a new height.However,many historical issues and uneven development issues in rural areas are still prominent,such as serious damage to the rural ecological environment,outdated rural infrastructure and insufficient capital investment,imperfect rural grassroots governance systems,and poor governance capabilities,Farmers have poor adaptability to the market,etc.To this end,the report of the 20 th National Congress of the Communist Party of China clearly points out the importance of implementing the rural revitalization strategy.The issue of agriculture,rural farmers,is a fundamental issue related to the national economy and the people’s livelihood.To solidly promote the revitalization of rural industries,ecology,culture,talent,and organizations,making agriculture stronger,rural areas more beautiful,and farmers richer is an important task of social development.In May 2021,the Central Committee of the Communist Party of China and the State Council issued an opinion on supporting high-quality development and construction of a common prosperity demonstration area in Zhejiang,mentioning the need to create a high-quality demonstration province for rural revitalization,promote the development and expansion of various rural industries based on rural characteristic resources,and allow farmers to share more in the value-added benefits of the industry.Through extensive research and practical cases of tourism development in various parts of Wenzhou City,the author finds that developing rural tourism is an effective way to promote the revitalization of villages.With the rapid development of society,urban residents are increasingly emotional about returning to rural life.Returning to rural areas to experience simple life and natural scenery has become the preferred tourism method for most tourists.As an important mode of new rural construction,rural tourism,supported by rural distinctive folk customs and culture,integrates and develops diverse industries in rural areas,finding a way out for rural resources,driving the construction of rural infrastructure,broadening the development path of various industries in rural areas,injecting new vitality into farmers’ asset income,and complementing the shortcomings of common prosperity and development,It closely conforms to the spirit of the report of the20 th National Congress of the Communist Party of China and the overall idea of high-quality development and construction of a common prosperity demonstration zone in Zhejiang.Wenzhou Nanxi River Yuantou Village is a village with rich natural resources.In2017,it received support from the city and county for development and transformation,and was awarded multiple titles of ecological and livable village.Through zero pollution control and the most beautiful rural reconstruction,the basic conditions for rural tourism development have been met.Village and township cadres and villagers are also committed to the development of rural tourism in the source village,which has strong research value in the development of rural tourism in the context of rural revitalization.In order to better explore the development strategies of rural tourism in Wenzhou Nanxi River Yuantou Village in the context of rural revitalization,the author will use the literature research,empirical study,on-the-spot investigation method and questionnaire investigation.Investigate and analyze the current situation of rural tourism development in Yuantou Village,the tourism market,villagers’ attitudes towards rural tourism development,and the existing problems in rural tourism in Yuantou Village.And the excellent experience of the development of rural tourism at home and abroad for reference,propose strategies and suggestions for rural tourism development,such as establishing a sustainable development mechanism,introducing tourism management talents to improve governance level,promoting industrial integration,strengthening publicity efforts,and expanding channels for villagers’ participation,in order to provide a good reference for the Yuantou Village rural revitalization.This paper will be studied from the following six parts: Chapter one is the introduction,which summarizes the background and significance of this research,analyze the theoretical research results of rural tourism development paths in the context of rural revitalization at home and abroad,defines the basic concepts of rural tourism and rural revitalization,analyzes the relevant basic theories,expounds the research methods and main contents of this paper,and points out the innovation points of this paper.The second chapter is the Yuantou Village rural tourism development status analysis.The third chapter is investigates and analyzes the tourism market of Yuantou Village and villagers’ attitudes towards the development of rural tourism.The fourth chapter analyzes the problems existing in the development of rural tourism in Yuantou Village.The fifth chapter proposes corresponding planning strategies for the development of rural tourism in the source village under the background of rural revitalization.The sixth chapter is the conclusion,which summarizes the whole text and puts forward the prospect.