Research On The Optimization Countermeasures Of E-Commerce Business Environment In Changsha High Tech Development Zone

E-commerce is an important part of digital economy and real economy.It is a new engine of China’s economic growth.At this stage,the development trend of e-commerce in China has changed from high-speed growth to high-quality growth.The way the government performs its economic functions has also changed from the "depression" of pursuing preferential policies in the past to the "highland" of creating a fair business environment."Business environment is productivity".To study the Optimization Countermeasures of e-commerce business environment in industrial parks is to study how to liberate and develop the productivity of e-commerce,which is of great significance to the government to promote and standardize the high-quality development of e-commerce and regional economy.Through literature research,this paper defines the National Programmatic plan for optimizing the business environment,and combs the existing research on the optimization of general business environment and e-commerce business environment.Then,it clarifies the relevant concepts of Industrial Park and e-commerce and business environment,and constructs a theoretical analysis framework by using the government economic function theory and digital governance theory.Through the investigation of the key tasks of the construction of business environment and the development of e-commerce in Long ping high tech park of Changsha high tech Development Zone,the key elements of e-commerce business environment in the industrial park are clarified.On this basis,this paper investigates the current situation of e-commerce business environment construction in the park,finds out the problems of e-commerce business environment in the park from four aspects: the scope of government economic functions,the integration of government organizations,the optimization of government processes,and the application of digital technology,draws conclusions,and puts forward countermeasures and suggestions.It is found that the key elements of e-commerce business environment in industrial parks include basic entrepreneurship environment,factor allocation environment,innovation and development environment,market governance environment and government service environment.The existing business environment construction has shortcomings in these five components,the relationship between the government and the market has not been straightened out,and the organization,process and digital technology application have not been coordinated and integrated.It is suggested to straighten out the relationship between the government and the market in the optimization of business environment,strengthen digital governance and integration,formulate macro accurate policy system,ensure the implementation of policies,accelerate the construction of modern e-commerce market system,and realize the high-quality development of e-commerce and local economy.