| Digital transformation is a major trend of future economic development,which not only provides a new impetus for the transformation of global value chain,governance chain and innovation chain,but also accelerates the integration process of economic globalization,so digital service trade becomes one of the most important links and ways in the process of digital economy globalization.Cultural service trade has a unique position in service trade.Digital technology innovation greatly reduced the space distance restriction role in international trade,enrich the ways and means of cross-border services,so cultural trade in services is also ushered in the great development opportunities.With the gradual formation of the globalization of digital services,the market of digital services is increasingly restricted,and major countries want to promote their own digital rules to achieve the leadership of the global digital economy.The global regulation of digital services trade is characterized by fragmentation.As the leader of digital economy and global trade,China will firmly seize the opportunity,make full use of the advantages of digital trade,and strive to promote digital trade and its rules and regulations to promote deeper global digital exchanges under the dual objectives of "digital power" and "cultural power",laying a solid foundation for improving China’s comprehensive strength.From the perspective of government regulation of digital service trade,this paper first analyzes the current situation of global cultural service exports and the supply and demand of digital service trade regulation;Secondly,it analyzes the specific impact of digital service trade regulation on the export competitiveness of cultural services from the theoretical and empirical perspectives,that is,the deepening of digital service trade regulation restrictions will inhibit the export competitiveness of cultural services,which confirms that it is necessary for China to moderately relax the restrictions on digital service trade.Finally,according to the current situation of digital service trade regulation,this paper puts forward targeted policy recommendations.1.Policy analysis on the impact of digital service trade regulation on cultural service export competitiveness.This paper first sorts out the cultural service categories and export status quo recognized by countries and international organizations in cross-border trade,then analyzes the necessity of digital service trade regulation and the supply and demand of regulatory policies,and finally points out that there are prominent differences in digital propositions,imperfect digital legislation,and insufficient innovation in regulatory tools,which provides a basic idea for effective digital service trade regulation.2.Theoretical analysis of the impact of digital service trade regulation on cultural service export competitiveness.Based on the strategic trade theory,network externality theory and national competitive advantage theory,this paper clarifies the rationality of the country’s implementation of digital service trade regulation,the advantages of digital service trade and the possible factors affecting cultural export competitiveness.Further explore the possible impact mechanism of digital services trade regulation on cultural services export competitiveness,and make reasonable assumptions.3.Empirical analysis of the impact of digital service trade regulation on the export competitiveness of cultural services.This paper uses the data of 38 countries in five areas of cultural services export from 2014 to 2019 to establish a panel model to empirically test the impact of digital service trade regulation on the export competitiveness of cultural services and verify the hypothesis.The empirical results show that the increasing degree of regulatory restrictions on digital service trade has an inhibitory effect on the export competitiveness of cultural services,and the analysis is conducted by distinguishing industry heterogeneity and policy heterogeneity.4.Suggestions on optimizing the regulatory policy of digital service trade and promoting the competitiveness of cultural service export.Based on the current situation and outstanding problems of digital service trade regulation,and on the basis of theoretical analysis and empirical test of the impact of digital service trade regulation on cultural service export competitiveness,this paper further puts forward constructive suggestions to help optimize digital service trade regulation policies and promote cultural service export.The possible innovations of this paper are mainly reflected in the following three aspects:(1)From the perspective of government regulation,this paper discusses the regulation of digital service trade and analyzes its possible impact on the export competitiveness of cultural services.In recent years,most of the studies on digital trade barriers are from the perspective of transnational corporations and industries,and few of them are analyzed from the perspective of government regulation.And most of the papers on government regulation of digital service trade have conducted legal analysis,lacking relevant economic mechanism analysis.(2)The panel data model is used to empirically analyze the impact of digital services trade regulation and measure the cultural services export competitiveness of major economies.This paper uses International Market Share(IMS)and Revealed Comparative Advantage(RCA)to measure the export competitiveness of cultural services of 38 countries using the World Bank,UNESCO and other databases,demonstrates the impact of digital services trade regulation,and analyzes the differences between industries and policies.This paper creatively examines the impact of digital services trade regulation on cultural services export competitiveness,and enriches relevant research on digital services trade regulation.(3)Provide ideas for the regulation of digital services trade and the enhancement of cultural services export competitiveness in the "digital context".The paper proposes targeted suggestions on the regulation of digital trade in services and the improvement of cultural service export competitiveness.On the basis of theoretical and empirical analysis of digital service trade regulation and cultural service export competitiveness,this paper proposes a digital service trade regulation policy that meets the current situation based on the goal of "digital power" and "cultural power",so as to obtain the right to speak in the formulation of digital rules and promote cultural service export competitiveness.This will provide good theoretical support for gaining the right to speak and promoting the export competitiveness of cultural services. |
