Research On The Influence Mechanism Of Tourist’s Revisit Intension In The Zunyi 1935 Street Block From The Perspective Of Sensory

In recent years,under the new development trend of tourism,tourists no longer only take sightseeing as the main way,but more pursuit of all-round,multi-dimensional,deep-depth experience,leisure tourism has become a new choice for tourists.As the cultural and economic carrier of urban leisure tourism,the tourism leisure street block is the most dynamic living and public space in the city,and plays an important role in promoting the high-quality development of urban economy.Among the numerous type-block studies,there are still few studies on the types of tourism leisure street block and the block with red cultural attributes.Therefore,by selecting the Zunyi 1935 street block in the core area of the Zunyi Conference site with historical revolutionary significance as the research object,Zunyi 1935 street block integrates historical culture,red culture,local traditional culture and modern leisure life culture,including a variety of elements of traditional tourism and new tourism,with rich sensory experience elements.After previous research,sensory impression is very important to the formation of the loyalty of tourists in traditional scenic spots.By creating multi-sensory experience,tourists can be stimulated to generate unforgettable sensory marks,so as to enhance the loyalty of tourists and enhance the competitiveness of tourist destinations.So can the sensory impression of tourists in tourist leisure street blocks that focus on the integration of culture and tourism have an impact on their willingness to revisit?Are there any other influencing factors in the excitation process?For this reason,on the basis of sorting out relevant domestic and foreign research literature and field visits.First of all,by climbing the online comment content of tourists in the Zunyi 1935 street block,the text analysis method,and according to the field investigation,the dimensions and specific items of tourists in the Zunyi 1935 street block were preliminarily determined;Secondly,referring to the SOR Model,with the sensory impression corresponds to the environmental stimulus variable,the place attachment and tourist satisfaction correspond to the intermediate variable,and the willingness to revisit corresponds to the individual reflection variable,we put forward the hypothesis and construct the theoretical model of this paper;Thirdly,by implementing a targeted questionnaire for tourists in the Zunyi 1935 street block,using SPSS26.0and AMOS26.0 software to test the structural equation model,exploring the influence path of sensory impression on tourists’ willingness to revisit;Finally,according to the research results,some practical countermeasures are put forward.The research shows that:(1)the sensory impression of tourists in the Zunyi 1935 street block is composed of five dimensions:vision,hearing,touch,taste and smell,The dominant sensory dimensions are taste,vision and smell;(2)Tourists’ sensory impression,local attachment and tourist satisfaction all have a significant positive impact on the willingness to revisit;(3)Local attachment and tourist satisfaction play a partial mediating effect between sensory impression and willingness to revisit,Local attachment has a greater impact on revisit intention than tourist satisfaction;(4)Sex,age,occupation and income in demographic characteristics will not have a significant impact on tourists’ willingness to revisit,The characteristics of educational background,tourist source and tourism number will have different effects on the willingness of block tourists to revisit.Finally,this paper puts forward suggestions and countermeasures to improve the willingness of tourists in Zunyi 1935 street block: First,to enhance the synergistic effect through multi-sensory experience;Second,to enhance the place attachment with red cultural emotional bond;Third,to improve the satisfaction of tourists with quality service.