Study On Revisiting Intention Of Night Wanderers In Leisure Street Based On S-O-R Theory

With the rapid development of modern social civilization and continuous improvement of living standards,China has already transited from the farming life of "working at sunrise and breathing in daily life" to the rich and colorful modern urban life,with great changes in living habits and work and rest.The pace of life has accelerated,and the pressure of work and life in the daytime needs to be released.Therefore,Nocturnal recreation has become the most suitable way for people to relieve fatigue and release pressure.People are eager to find a place to relax after work.Night tourism and leisure just meet the demand of the current tourism market,can well meet people’s demands in leisure,relaxation and spiritual civilization.This paper takes Zhonglou Street,a leisure street in Taiyuan City as the case,takes SO-R as the theoretical basis,introduces the expansion factor,and draws on the previous research results on the influence relationship between relevant variables as the basis for the hypothesis.An extended model of night sleepers in Zhonglou Street based on stimulus-organic-response theory was constructed.Through literature review method,questionnaire survey and statistical analysis method to explore the logical relationship between each variable.In the empirical analysis,SPSS26.0 software was used to carry out reliability and validity test,and then AMOS24.0 software was used to carry out confirmatory factor analysis and path analysis.The innovation of this paper,on the one hand,takes the external stimulus received by the recreational visitors as the entry point to explore their willingness to revisit;on the other hand,it combines the "S-O-R" theory with the tourist recreation process to find a more perfect basis for the induction of tourism research elements in the "stimulus-organic-response" theory.This study draws the following conclusions: both scene atmosphere and service quality have a positive impact on tourists’ satisfaction in the attraction of street night tour,and relatively speaking,service quality has a greater impact on tourists’ satisfaction.Scenic spots should not only create scene atmosphere to attract tourists,but also improve infrastructure and service level,such as urban traffic,food safety,social security and other issues.The two dimensions of social connection and destination awareness positively affect the place dependence and place identity of the sleepers.Among them,the influence of social connection on place identity is more significant,and the influence of destination awareness on place dependence is more significant.The dimensions of psychological distancing and mastering experience of restorative experience positively affect positive emotions,and mastering experience has a more significant impact.Recreation is passive leisure,and after being subjected to various pressures,through the restorative behavior of night leisure,a positive emotional state is generated,thus achieving the effect of physical and mental recovery.Positive emotions positively affect the place dependence and place identity of the recreational participants,and the influence on the place dependence dimension is more significant.The two dimensions of place attachment,place dependence and place identity,both have positive effects on tourists’ revisiting intention,and the influence of place identity is more significant.Finally,according to the research results,some suggestions on operation management are put forward,hoping that this study can provide practical and feasible countermeasures for the development of leisure blocks in Taiyuan City,and provide reference for the development of night tourism and leisure in other cities.