A Study On The Evaluation Of Operation Efficiency Of Non-Industry Insurance Brokerage Companies In China

With the continuous development of social economy,people’s awareness of risk protection is increasing,and the demand for insurance products is also increasing.Insurance brokers,as intermediaries that can serve insurers and insured in both directions,also face a broad space for development.However,at present,China’s non-industry insurance brokers often have certain problems in various aspects such as operation scale,shareholders’ resources,business positioning and technology application,which need to be improved.Therefore,an evaluation study on the operational efficiency of China’s non-industry insurance brokers is conducted to explore how to promote the rational allocation of their resources,improve operational efficiency,avoid the waste of invested resources,and achieve the real transformation of operational inputs into profitable advantages.Based on the panel data of 85 non-industrial insurance brokers from 2017-2021,this paper adopts BBC,Super-DEA,and Malmquist dynamic models to measure the operational efficiency of non-industrial insurance brokers,which is discussed in five main parts: in the first part,the background and research significance of the topic are explained,followed by the different research status of domestic and foreign scholars In the second part,the meaning of operational efficiency of non-industrial insurance brokers is defined,and an appropriate measurement method is selected based on the research results and experiences of previous scholars;in the third part,the meaning of non-industrial insurance brokers is defined and the current situation of development is analyzed;in the fourth part,the empirical analysis is conducted,and reasonable indicators are selected to build an evaluation system.The fourth part,empirical analysis,selection of reasonable indicators to build an evaluation system,and evaluation and analysis of efficiency values of non-industrial insurance brokers using BBC model,super-efficiency model and Malmquist dynamic index model;the fifth part,summarizing the research results and putting forward suggestions to improve the operational efficiency of non-industrial insurance brokers in the light of actual practice.The main conclusions of this paper are:(1)From 2017 to 2021,the overall technical efficiency of non-industrial insurance brokers in China is low,and all types of efficiency values show a trend of rising and then falling.(2)The technical efficiency values of non-industrial insurance brokers are less than 1,showing a non-DEA effective state,which are mainly divided into three types: pure technical efficiency pull-down type,scale efficiency pull-down type,and both pure technical efficiency and scale efficiency pull-down type.(3)According to the results of projection analysis,the efficiency values of some non-industrial insurance brokers are non-DEA efficient mainly due to the excessive redundancy of employee number input.(4)For the non-industrial insurance brokers in DEA effective state,there are also problems such as low optimization in resource allocation and relatively backward management philosophy.(5)According to the results of Malmquist dynamic index analysis,the total factor productivity shows a "V" trend from2017 to 2021,and the average value is greater than 1,which belongs to the technology progress index pulling type.Based on the above conclusions,the following recommendations are made:(1)Transform the human tactics and improve the quality of workers.(2)Control the scale of the company’s resource input at the right time and steadily promote the expansion of the enterprise scale.(3)Pay attention to the utilization of resources and expand the business scope.(4)Improve the innovation ability and optimize the business strategy.