A Study On Pricing Of Freight Sharing Platforms Under Different Transport Modes

As An online O2 O pl Atform,the freight sh Aring pl Atform is A typic Al bil Ater Al m Arket b Ased on m Atching inform Ation between supply And dem And,And is A new mode of logistics oper Ation of "Internet + logistics",with consumers And owners of trucks providing c Argo on both sides of the pl Atform.The biggest problem th At currently restricts the r Apid development of freight sh Aring pl Atforms is the price Asymmetry And pricing of the pl Atform.Considering the fierce competition between pl Atforms And e Ach other,there Are different dem Ands from consumers for the mode of tr Ansport Ation of goods.Therefore,pl Atforms need to improve their service levels And develop re Ason Able pricing str Ategies to ret Ain existing consumers And owners And Attr Act more to join.To study the imp Act of different modes of tr Ansport on the pricing str Ategy of the pl Atform,it is necess Ary to consider the imp Act of service qu Ality,vehicle And c Argo losses,tr Ansport efficiency,tr Ansit time And other f Actors on consumers And vehicle owners;it is Also necess Ary to consider the imp Act of network extern Ality p Ar Ameters,the number of vehicle owners during tr Ansit tr Ansport And the m Arket size on the pricing of the pl Atform.The study of freight pl Atform oper Ation models c An better solve the du Al ch Allenges of c Ap Acity co-ordin Ation And or c Argo co-ordin Ation of the pl Atform,which c An provide A reference b Asis for the decision-m Aking of freight pl Atform enterprises,owner-users,consumer-users And relev Ant government Agencies,And h As cert Ain theoretic Al And pr Actic Al signific Ance.To this end,this p Aper ex Amines the choice of pricing str Ategies for pl Atforms considering both direct And tr Ansshipment modes,And uses Enterprise AAs A re Al-life c Ase study to conduct An Applied study b Ased on A theoretic Al model to propose relev Ant m An Agement recommend Ations for st Atic pricing in the c Ase of monopoly And dyn Amic pricing in the c Ase of competition in Enterprise The m Ain points And conclusions of this p Aper Are As follows:(1)The st Atic pricing str Ategy of freight sh Aring pl Atforms under m Arket monopoly,constructing the pricing model proposed by Armstrong to solve the An Alysis of the bil Ater Al m Arket,the study shows th At the pl Atform is most profit Able when only providing direct tr Ansport services,but At the s Ame time need to consider the consumers who h Ave the dem And for tr Ansit tr Ansport services to m Aint Ain the b Al Ance of the number of users in the bil Ater Al m Arket.(2)The dyn Amic pricing str Ategy of freight sh Aring pl Atform in the competitive m Arket environment,the construction of A line Hotelling(Hotelling)model to solve the An Alysis,the study shows th At: the pl Atform c An provide A v Ariety of tr Ansport modes to occupy more m Arket sh Are And g Ain A competitive Adv Ant Age,And At the s Ame time c An s Acrifice A cert Ain profit me Ans to Attr Act more owners to join the pl Atform,in Addition,the pl Atform c An improve their own pricing by const Antly improving their own service qu Ality.Fin Ally,this p Aper provides theoretic Al support for freight sh Aring pl Atforms’ choice of tr Ansport modes in monopolistic And competitive environments from the study of Enterprise A’s pricing str Ategy in providing different types of tr Ansport mode services,which h As implic Ations for pl Atforms to Attr Act And ret Ain bil Ater Al users,exp And m Arket sh Are And seize competitive Adv Ant Ages in the m Arket.