Research On Service Marketing Strategy Of Company C

In the context of vigorously developing the digital economy,benefiting from the support of national policies,the wave of enterprise digital transformation is in full swing,and China’s software and information technology services industry has been in a period of rapid development.With the gradual maturity of new-generation information technologies such as cloud computing,big data,and artificial intelligence,as well as the popularization of application technologies such as open-source,open APIs,and low-code,the industry entry threshold has been lowered,promoting market prosperity.However,with the intensification of market competition,the homogenization of software products has become increasingly severe.At this time,service capabilities and service levels have gradually become key factors for customers in evaluating vendors.Meanwhile,large enterprises,relying on years of accumulated brand,capital,and technical advantages,often dominate market share and customer resources,and in some niche areas,a few leading companies may even monopolize the entire market.This is the reality that most small and medium-sized software and information technology services enterprises,including Company C,must face.In the face of such a complex market environment,Company C needs to establish a clear target market and expand its partnerships by exploring new potential opportunities and fully leveraging its advantages,implementing differentiated service marketing strategies,and establishing a service brand.These measures will help the company enhance its competitiveness,meet the ever-increasing demands of customers,and gain an advantage in market competition.This article aims to take Company C,a small and medium-sized information technology services company,as the research object,applying the STP theory of marketing strategy and the 7Ps theory of service marketing strategy,through the research and analysis of its business status,identifying existing marketing problems,analyzing the causes,and proposing targeted improvement suggestions to solve the marketing problems affecting performance growth.First,this article uses the PEST and Porter’s Five Forces analysis models to conduct a comprehensive analysis of the external macro-environment,market competition environment,and internal marketing environment in which Company C operates,clarifying the current marketing environment of Company C.Next,using indepth interviews,questionnaire surveys,and other methods,based on the STP and 7Ps theories,the article sorts out the current business status and marketing problems of Company C,conducts systematic analysis and research on the causes,and identifies the main factors restricting the company’s performance growth.Subsequently,based on the STP and 7Ps theories,market positioning and service marketing mix strategy improvement measures are designed for Company C’s current situation.At the same time,a guarantee system is proposed to ensure the effective implementation of the marketing strategy.Finally,the study of Company C’s service marketing strategy in the current market environment is completed,which has significant guidance for its later service marketing strategy implementation and can help it stand out in the increasingly fierce market competition.This article closely combines theory and practice,providing scientific decisionmaking guidance for Company C’s marketing management work.It also has certain reference value for the formulation and implementation of marketing strategies for similar small and medium-sized software companies in the current market environment.