Research On Marketing Strategy Of Financial Information Service Of ZCX Information Technology Company

The current global financial information service market has reached 30 billion US dollars, the follow-up with the development of the financial industry, the industry’s customer market scale will be further expanded. In the development of China’s financial industry, on fixed-income bonds based financial industry the fastest growing, ZCX rely on the company’s leadership and brand image in China in the field of credit rating, and fully mobilize the banking group’s long-term accumulation, resource brokers, funds, listed companies and other financial and related fields, partners with accurate data, timely information, advanced analytical tools, effective solutions and quality services, to promote the development of China’s financial information services, as financial institutions, market investors to provide comprehensive, accurate and timely financial information services. But in the company’s development process, due to the company’s marketing strategy positioning blurred, business boundary is not clear, companies eager to profit, part of the reason for the financial services industry threshold is low, resulting in many companies involved in products and services, customers complex, intense competition, marketing personnel management confusion, brand consumption and other marketing issues.Based on the current status of ZCX analysis and target customer segments, the introduction of marketing systems renewal strategy, through the use of marketing strategies to reposition and select the appropriate marketing strategy to rebuild the financial information service marketing system. This paper is divided into seven parts, the first chapter introduces the background, significance, contents, methods, ideas and theories outlined. The second chapter ZCX of the macroeconomic environment and financial information services marketing mode analysis. Chapter III of the intensity of competition in the industry and the market appeal of the five forces model analysis. Fourth chapter ZCX’s SWOT analysis. The fifth chapter of target market segmentation and marketing analysis of existing products. Chapter VI through the establishment of marketing planning, organization and execution, control and information systems to adjust to ZCX’s marketing strategy and strategy. Chapter VII concludes the study and prospects.