Business Plan Of YK Reference Content Service Platform

Faced with a rapidly developing society,increasingly fierce competition and higher social requirements for the new generation of young people,more and more young people are choosing to get a good job and a good future through academic and non-academic training and professional skills upgrading.The era of great consumption of knowledge has come,people through a wealth of cognitive surplus will be the realization of knowledge.The market of the traditional off-line training courses,which are centralized and standardized,has been gradually eaten away by the live broadcast of Big V knowledge or the fragmented knowledge sharing mode on the pan-content platform such as Douyin and b-station.The way young people access knowledge through paid-forknowledge platforms has quietly changed,as have their internal needs.In contrast,we currently do not have a relatively vertical segmentation of knowledge for test candidates paid platform,at the same time,most adult education training institutions are experiencing high recruitment costs and increasing difficulty year by year.With the increasing number of candidates for the 00 th examination,the decentralized knowledge payment platform based on the 80 million adults preparing for the examination will usher in a new market opportunity.At the same time,educational and training institutions will not be able to obtain customers,a new solution is also urgently needed to the long-term pain point of difficult recruitment.The purpose of this article is to introduce the innovative business model of the YK exam preparation content service platform through the form of a business plan,using research methods such as literature research and questionnaire survey,and through market and competition analysis of the project itself,project introduction,project organization and operation analysis,target market and marketing strategy analysis,financial analysis,risk management and control,to elaborate on the exam preparation content service platform project.Combining the business data during the initial stage of the project and the outlook for the future market,we hope to explore more possibilities for the future development of the exam preparation content service platform.To sum up,grasp the dividends of national learning promotion while taking advantage of the development of the knowledge payment industry;Use platform based products to meet the needs of new consumer groups,and use CEM’s innovative customer acquisition methods to help traditional education and training institutions break through;Making every individual with knowledge become a carrier of knowledge output for the entire society is the economic and social effect that the author hopes to achieve through this project.I also hope that this business plan will serve as a more forward-looking direction guide for the project,and can provide reference significance for other online knowledge payment peers.