| In recent years,China’s economy has shifted from high-speed development to high-quality development,and people’s living water products have gradually moved from a well-off life to a quality of life.The awareness of great health has been continuously enhanced,and the demand for improved housing continues to rise.In the post-epidemic era,the big health industry and quality housing will have great potential for development.As a comprehensive group company involved in big health,real estate,food and other major industries,Due to its small scale and slow development,All projects were in the early stages at the time of the COVID-19 impact,So in the post-epidemic era,the group will follow the trend of The Times,With the opening up of the national policies,Taking highland barley bud protein powder as the core industry of the group,Strive to fill the blank of the deep processing of the domestic budding highland barley,Upgrade the group’s real estate projects according to local markets and policies,From affordable housing to improved quality housing quality,According to the Group’s development strategic plan and brand development plan,Enrich the product matrix of alcohol projects.This paper uses PEST analysis method,CMP matrix,Porter five-force model and other tools to analyze the external environment of MDSY Group company;Through the analysis of group enterprise resources,enterprise capacity,enterprise operating conditions and other internal environment analysis;According to the internal and external environment analysis,Using SWOT matrix to analyze the advantages,disadvantages,opportunities and threats of MDSY Group in its development,So as to choose the alternative strategy to adapt to the development of the group;Finally,the QSPM matrix is used to analyze and select the alternative strategies derived from the above analysis,According to the analysis results,we determine that if MDSY Group wants to seize The Times and policy opportunities,And then,if you can grow stronger,The "Diversified development strategy" can be adopted.In order to ensure the smooth implementation and effective implementation of the development strategy,This paper puts forward product diversification,marketing diversification,financing diversification,seeking cooperation alliance and other implementation plans;A strategic control approach with dynamic risk identification and control measures,Five strategies are proposed: brand culture guarantee,innovation technology guarantee,human resources guarantee,organizational system guarantee,and financial fund guarantee,Through the implementation of the above control measures and safeguard measures,The smooth promotion of the diversified development strategy of MDSY Group,Let the group seize the opportunity to be good and fast development to add power. |
