Research On The Diversification Strategy Optimization Of P Group

At the current development stage,the transition to high-quality development has become the consensus of political and legal supervision departments,insurance industry and insurance companies.The ranks of agents in the insurance industry are shrinking;The growth rate of premium scale continues to decline;Insurance industry competition intensifies,the insurance industry in the past extensive development model is not suitable for the current market demand.With the gradual acceleration of development,customer needs are increasingly diversified and specific.Insurance industry companies are actively exploring the transformation of the road to break through.As a large insurance group with proxy statement,P Group is actively adjusting its strategy to find a way to break the situation in the increasingly complex competitive environment.P Group adheres to the main business of insurance,and actively develops diversified businesses such as banking,investment and smart medical care,so as to build a development mode that combines finance and pension,finance and health.Implement digital transformation to greatly improve the quality and efficiency of financial services through technology;Maintain and promote the management method of group insurance products"1+N",increase the performance of group insurance,enhance the stickiness of group customers,and improve its value.However,just like the previous practices,the diversification strategy deployment of P Group can not be called perfect.Certain achievements have been achieved,but there are also some problems.In this paper,the author designs a diversification strategy optimization scheme for P Group through relevant analysis and demonstration based on the theory and practice of diversification,which provides a certain reference for related industries and groups to explore in the field of diversification strategy optimization.In this paper,the diversification strategy of P Group is studied according to the research idea of "status quo,analysis,evaluation and revelation".First,the growth and development process,operating status and diversification strategy of P Group are expounded.Combined with the current situation of the insurance industry,according to the status quo and objectives,explore the diversification strategy development.Secondly,through the management theory and analysis tools,the internal and external motivations of P Group’s diversification development as well as its advantages and challenges in the development process are studied.After the analysis,it is found that there are mainly four problems in the development of its diversification strategy:first,there is a lack of resource allocation and control;Second,the resource-sharing platform needs to be optimized;Third,brand building needs to be improved;Fourth,the new phase strategy calls for greater innovation.Subsequently,the internal and external environment of P Group is analyzed through a number of model tools,and on this basis,the relevant scheme for the diversification strategy optimization of P Group is designed.Countermeasures are proposed to continuously strengthen core competitiveness,focus on building an ecological system with close combination of finance and ecology and collaborative construction of finance and science and technology,enhance capital operation ability,and improve the coordination and enabling mechanism,and safeguard measures are proposed from three aspects:human resources,channel construction and fund guarantee.At present,when the industry is in transition and the economic environment is still facing instability,various challenges and new problems may be encountered in the development of diversification strategy.How to reasonably solve them can promote the orderly development of P Group,and then give new research ideas to the exploration of related industries and groups in the field of diversification strategy optimization,which is the practical value of this paper.