Research On Optimization Of Marketing Strategy For Non-GMO Soybean Oil Products Of J Group In Northeast China

Soybean oil products are indispensable in our lives,so with the increasing demand for soybean oil by consumers,the prospects of soybean oil industry are very optimistic.At present,China has a large number of soybean crushing industries,including "Oil Giants" such as Arowana,Fulinmen and Luhua,and regional brands such as J Group.Therefore,the competition in this industry is fierce and the product homogeneity turns into a serious phenomenon.This paper takes the Non-GMO soybean oil products of J Group in the Northeast market as the research object.Firstly,the current marketing situation and existing problems of the enterprise are explored through internal personnel interviews.According to the interview results,the main problems faced by the Non-GMO soybean oil products of J Group are the low brand awareness,serious product homogeneity,inadequate demand for youth and high price of soybean oil products.The serious homogenization of products is a problem that almost all similar enterprises have,which means that if J Group wants to differentiate from similar brands,it should give full play to the advantages of the enterprise and combine multiple marketing strategies.Secondly,by taking products,channels,promotions,prices,brand image and corporate social responsibility as research dimensions,this paper deeply analyzes the correlation and differences between all the dimensions,investigates the needs and behaviors of consumers in the Northeast market,and provides reasonable suggestions for brand construction,product improvement and service upgrading.Finally,based on the advantages of the enterprise itself,the 4Ps theory,the relevant theoretical knowledge,and research methods learned,according to the current marketing problems of the enterprise and the needs of consumers,this paper combines green marketing,brand marketing and sensory marketing,optimize the strategy of Non-GMO soybean oil products,and formulate safeguard measures.To sum up,this paper not only optimizes the marketing problems of the Non-GMO soybean oil products of the J Group,but also analyzes the needs and preferences of consumers in the Northeast market.At the same time,this paper combines various marketing strategies to make the marketing strategy optimization of the J Group more comprehensive.The marketing optimization of the Non-GMO soybean oil products of the J Group can enable enterprises to reorganize the marketing problems they are facing,give full play to their advantages in green production and products,seize the market opportunities,in order to realize the transformation from a regional brand to a national brand.