Research On Evolutionary Game Of Green Supply Chain Enterprises With Consumers' Preference

Nowadays,the global economy rapidly developed,the excessive exploitation of resources and the destruction of environment helped us to create rich material wealth but also cause indelible negative impact on the environment.It took China just 30 years to complete the development while other countries used 100 years.The rapid economic development has also led to more prominent environmental problems in our country,which has severely constrained China's economic and social development.The contradiction between enterprises economic benefits and environmental protection has been increasingly deepened,making it possible to pay attention to the green supply chain that can simultaneously take both into consideration.However,the development of China's green supply chain is still in its start-up stage.In practice,the existence of "externality" caused the uncertainty in whether companies would implement green supply chain.Considering the green preferences of consumers and the market mechanism failure need to think of government's regulation,this paper uses the evolutionary game approach to discuss critical problem such as coordination and cooperation among members of the green supply chain companies and elimination of "externality",so as to provide a reference for the implementation and development of the green supply chain.The research object of this paper is to consider the impact of government regulation on the implementation of green supply chain in consideration of consumer preferences and market failure.First of all,this paper sorts out theories of green supply chain,evolutionary game,and government environmental management to lay the theoretical foundation for the study of this paper.Second,this paper describes the internal and external driving factors and barriers to green supply chain implementation,and conducts in-depth exploration to green supply chain implementation mechanism.Then,through evolutionary game theory,the author constructs an evolutionary game model of suppliers and manufacturers in consideration of consumer preferences.Based on this,this paper constructs an evolutionary game model of suppliers and manufacturers under government regulation and market failures,so as to analyze the effective conditions for implementing the green supply chain.In order to make this study close to reality,this paper uses MATLAB to simulate the evolutionary game model and assign parameters to verify the applicability of the model.Finally,based on the evaluation results and the scientific and operational principles,the author puts forward optimization proposals for the implementation of green supply chain.