| Since the reform and opening up,China’s economic development has achieved remarkable achievements,among which the non-public sector has achieved rapid development and played an important role in economic development,making significant contributions to China’s economic development and solving population employment problems.During this period,private economy emerged one after another,contributing a huge force to China’s gross domestic product.However,in the development process of private economy,due to the limited level of operators’ own operations and management,many problems that affect the development of enterprises have emerged,among which the financing difficulties in terms of funds are particularly prominent in the operation process of enterprises.The difficulty and high cost of financing have greatly constrained the development speed and scale of private enterprises,and even led to serious situations such as enterprise bankruptcy.This has undoubtedly attracted widespread attention in society,especially the financing problem of small and medium-sized private enterprises,which has gradually attracted more and more attention and attention.This article mainly focuses on the application research of financing in enterprise business activities.By identifying problems in actual situations and proposing relevant optimization strategies,the purpose is to solve the problems that exist in the actual operation of enterprises.This article analyzes and studies QL Company,a private medium-sized textile enterprise located in a certain county of Jinan City,Shandong Province,from the perspective of enterprise financing.Through the approach of "discovering problems → analyzing problems → solving problems",combined with corresponding enterprise financing theories and financing products,it helps QL Company optimize its current financing situation and promote healthier business development.In order to solve the financing problems that QL Company is currently facing,this paper combines the factors that have caused the existing problems and proposes several feasible suggestions for the development of QL Company from a practical perspective:firstly,to strengthen the internal management structure of the company and improve the level of financial management;The second is to carry out shareholding reform,absorb external funds or venture capital,etc;Thirdly,efforts should be made to further strengthen cooperation between the company,banks,and the government,and expand financing channels;The fourth is to promote cooperation between the company and government endorsed guarantee institutions,expand guarantee channels,and improve the company’s financing guarantee methods. |