Research On The Motivation And Economic Effect Of Real Estate Enterprise’s Spinning Off Listing Of Property Company

In recent years,under the background of China’s always firmly adhering to the policy of "housing and living without speculation",the development of the real estate industry has gradually slowed down and gradually entered the era of stock,and real estate enterprises have gradually begun to explore refined operation and management models in order to obtain new profit growth points,which has made the property sector originally attached to real estate enterprises to be paid more attention to by enterprises and capital markets.In recent years,major real estate enterprises have tried to spin off property companies and go public,in an attempt to release the value of property companies and improve the operating performance of property companies.However,whether this model can produce good economic effects on enterprises,its application effect needs further exploration and analysis.In order to study the motivation and economic effects of the listing of real estate spin-off property companies,this paper selects China Resources Mixc Lifestyle Services Limited as a case sample for in-depth analysis based on the development history of domestic spin-off and listing and the development status of the industry.On the basis of referring to relevant literature,this paper summarizes the research results of various experts on the motivation and economic effects of spin-off and listing,defines and sorts out the relevant concepts and theories of spin-off and listing,and then introduces the case background and spin-off and listing process of China Resources Mixc Lifestyle Services Limited,on the basis of which the motivation and economic effects of China Resources Mixc Lifestyle Services Limited spin-off and listing are comprehensively studied,and finally draws a case study conclusion.The study finds that the motivation for the listing of real estate companies to spin off property companies is multifaceted,mainly including expanding market financing channels,management incentives,focusing on corporate core strategies and reshaping corporate value.Based on financial performance,it is found that the spin-off and listing of property companies can improve the multiple capabilities of property companies,and can also have a positive effect on the governance and operation of property companies,which is conducive to the long-term development of property companies in the future.The innovation of this paper is reflected in the following: first,this paper uses the event research method to calculate the excess cumulative rate of return to analyze the market effect of the parent company,compares the key financial indicators of the company before and after the spin-off and listing,and analyzes the corporate governance effect and operation effect from the perspective of corporate governance effect,which makes the research content richer and innovates the dimension of economic effect analysis.Second,there is currently no thesis research on the spin-off and listing of China Resources Mixc Lifestyle Services Limited,as a top commercial management brand in China,the research on China Resources Mixc Lifestyle Services Limited is typical,and the case analysis in this paper can further enrich the cases of real estate enterprises spinning off property companies and listing.