| With a long history of sorghum planting,Luzhou has always been one of the main sorghum producing areas in Sichuan Province.In recent years,its planting area has been stable at about 35% of the total sorghum planting area in Sichuan Province.The downstream industry of Luzhou sorghum is mainly liquor industry,and the main industry of Luzhou is liquor industry.Luzhou is located in the Chinese liquor golden triangle heartland,which is acknowledged as " the most suitable ecotope for making high quality pure distilled spirits " by the United Nations grain farmers and the United nations,Luzhou is the only composite area of the world’s best quality origin of luzhou-flavor and maotai-flavor liquor.Luzhou liquor industry has been developing rapidly recent years,and has become one of the main liquor production areas in China recent years.With the development of Luzhou liquor industry,the sales price of Luzhou sorghum has been rising year by year,and the leading liquor enterprises in Luzhou have also taken part in the operation of Luzhou sorghum sales with the agriculture model of "enterprise + farm + farmer".SWOT is used to analyze the status quo of Luzhou sorghum industry,and summarizes the advantages,opportunities,disadvantages and threats of Luzhou sorghum industry.Advantages lie in the ecological conditions,geographical transportation,various breeds,good quality,strong technology,more powerful comprehensive comparative advantage,and high profit margin sales;The opportunity includs the strong demand for Luzhou sorghum in Luzhou and the surrounding liquor producing areas,and the new national liquor standards,which will encourage liquor enterprises to use more sorghum.While the disadvantages are insufficient sorghum output,reliance on human labor,relatively high price,insufficient government support policies,and insufficient publicity.The threat is that the scale of sorghum planting in the surrounding areas of Luzhou expands faster and the scale of sorghum planting is larger;There is a lack of young and middle-aged labor force for planting sorghum;The single use of sorghum increases the concern of farmers.After the construction of SWOT analysis matrix,it is concluded that the sorghum industry in Luzhou should adopt the development strategy mainly based on SO strategy,supplemented by WO strategy and ST strategy.Combining SWOT analysis of qualitative conclusions and comprehensive comparative advantage index of quantitative analysis,it is suggested that luzhou sorghum should put forward countermeasures and suggestions around three principles "adhere to market-oriented,adhere to the government to promote,adhere to the science and technology support" : Firstly,give full play to the leading role of the market,encourage wine enterprises to develop sorghum bases,guide the integrated development of the agricultural and wine industries,and innovate investment mechanisms for infrastructure construction.Then,mobilize the enthusiasm of local governments,establish and improve the incentive mechanism,increase policy support,strengthen the publicity and promotion of Luzhou waxy red sorghum,and supervise the implementation;Thirdly,improve the scientific and technological level of sorghum planting industry,accelerate the selection and popularization of high-quality sorghum,establish seed bases,develop and popularize practical agricultural machinery and tools,improve the technical level of professional sorghum farmers in Luzhou,and improve the degree of production organization. |
