Research On Cloud Chain Business Model Of CLOUDCHAIN In The Context Of Industrial Internet

With the development of information technology,it has become a trend that traditional industry can realize digital transformation based on Internet technology.Under the background of Industrial Internet,the competition among enterprises has gradually evolved into the competition of business model.However,the biggest pain point of restricting the transformation of small and medium-sized enterprises is still“Difficult financing,slow financing,expensive financing” and so on.Supply chain finance,as a kind of financing service,has solved the financing dilemma of small and medium-sized enterprises to some extent.However,due to the different status,demands and objectives of each participant,the benefit distribution among the participants is uneven,which affects the stability of the long-term operation of supply chain finance.Based on the analysis of the advantages of the traditional business model and the network business model of the cloud chain industry of Chinese enterprises,this paper applies the theory model of“Commercial Canvas”,compared with the traditional business model,the cloud-chain business model of Chinese Enterprises has more advantages.The cloud-leasing industry network platform based on this model can not only realize the win-win of industry chain finance,and can meet the functional needs of enterprises in the industrial chain,so on this basis for the traditional industry enlightenment.Cloud rental platform is an Internet & construction machinery rental platform developed for the industry pain point of“Difficult resources docking,many details of management,large investment in management coordination”.Firstly,because of the bad working environment of construction machinery,the project management of cloud rent realized the analysis of the monitoring parameters collected by the monitoring platform,and found the abnormal parameters and generated the diagnosis report in time,second,it uses the internet to integrate a large number of equipment resources to realize the one hundred leasing model At the same time,from the financing level of small and medium-sized cloud rental enterprises to achieve a sustainable construction enterprises,low-risk application of supply chain finance model;Furthermore,cloud rental platform is an innovative vehicle for the deep integration of the new generation of information technology and internet platforms,such as cloud computing,the Internet of things and big data,to provide end-to-end services for the core enterprises,financial institutions,small and medium-sized suppliers,equipment service providers,etc.Finally,the cloud rent platform further consummates the information sharing mechanism through the block chain technology,promotes the inter-enterprise data sharing coordination.On this basis,taking the business model of traditional supply chain finance as an example,and combining with the theory of business canvas,this paper compares the disadvantages of the traditional business model and the advantages of the internet business model of the cloud chain industry of Chinese enterprises,the business model of Internet platform of cloud chain and cloud rent industry of Chinese Enterprises has a series of advantages,such as clear value proposition,wide coverage of partners,obvious core advantages,clear key business,stable customer relationship,diversified channels,perfect customer segmentation,diversified cost structure and income sources,etc.,and from the cloud rental platform business model,put forward to the entire industry can play what aspects of enlightenment.