| The rapid development of the Internet,big data,cloud computing,artificial intelligence,blockchain and other new generation technologies has produced a large amount of data.Data technology has promoted the arrival of the data era.Its application not only brings convenience to people’s life and work,but also brings huge commercial value to the market.In recent years,our country is devoted to actively promoting the development and transformation of data industry.Various regions have introduced relevant policies.In order to promote the development of data technology in our country and achieve the goal,we built nationwide data centers to support the development of data industry in order to speed up our society’s transformation to the digital era.In the Fifth Plenary Session of the 19 th CPC Central Committee,the CPC Central Committee’s Proposal on Formulating the 14 th Five-Year Plan for National Economic and Social Development and the long-term Goals for2035 clearly put forward the systematic deployment of "accelerating digital development",and put data technology and data industry in an important position of national economic development.Based on this background,a large number of data are studied,data enterprises are selected as research objects,and their enterprise value is quantitatively analyzed.On the basis of synthesizing previous research results and starting from the development of data industry,the value composition and enterprise value evaluation method of data enterprises are analyzed,laying the foundation for the value evaluation of data enterprises.Then the whole value of the data enterprise is evaluated from the environment of the data enterprise and its own operation and development.In this thesis,based on the analysis of the limitations of the traditional enterprise valuation method in the valuation of listed data companies,the application of real option method is briefly analyzed,and the fuzzy mathematics theory is introduced into the real option method to build the data enterprise valuation model based on the fuzzy B-S option pricing model.Then,taking Shanghai Datport Co.,LTD.,a listed data company,as a case,the fuzzy B-S model is applied to evaluate the value of the case company,and the valuation results are analyzed to verify the rationality and validity of the model.Through analysis and verification,it can be seen that the value assessment of data enterprises is unique in view of enterprise types and characteristics.Fuzzy real option method has strong applicability when evaluating the value of data enterprise.For the benign development of the data industry,it must be based on scientific and reasonable evaluation methods.However,due to the particularity of the value composition and business model of data enterprises,the asset evaluation circle has not yet formed a systematic method for the evaluation of data enterprises,which brings constraints to the investment,financing and management of data enterprises.In view of the novelty and uniqueness of data enterprises and data industry,this thesis hopes to find a more suitable evaluation method for data enterprises,so as to realize the evaluation of their enterprise value,which is of great significance for the data industry and even the benign development of the market in the digital age. |
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