Research On The Problems And Countermeasures Of Digital Transformation In Leisure Food Enterprises In Luohe City

With the continuous improvement of Chinese residents’ living standards and the increasing demand for leisure food,the Chinese leisure food industry has developed rapidly.In the context of a new round of technological revolution and industrial transformation,in order to enhance industry competitiveness,most enterprises are no longer relying on traditional business models,gradually embarking on the path of digital transformation.Luohe City has become an important gathering place for the food processing industry in China,and its related industries in leisure food development are in a leading position nationwide.As a representative of Luohe City’s leisure food enterprises,Wei Long Company has developed rapidly in recent years and its products enjoy a high reputation nationwide.Therefore,this article takes Wei Long Company as an example to analyze its measures and problems in digital transformation,and selects domestic companies that are at the forefront of digital transformation as experience references to obtain inspiration for its digital transformation,and put forward corresponding optimization suggestions,in order to provide policy reference for digital transformation of Luohe City’s leisure food enterprises.This article first defines the concepts of leisure food,digitalization,and digital transformation,uses transaction cost theory,synergy theory,and process reengineering theory to analyze the impact of digital transformation on leisure food enterprises,conducts a deep analysis of the real environment of digital transformation for Luohe City’s leisure food enterprises,and combines the analysis of the real environment to analyze the internal driving force for its digital transformation.Then,it elaborates on the implementation measures of Wei Long Company’s digital transformation,and analyzes the main problems and causes of its digital transformation,mentioning the status and problems of digital transformation of leisure food enterprises in Luohe.Through experience references of digital transformation strategies of two well-known companies,Liangpinpu and Three Squirrels,it is concluded that the full-channel operation is an important means to promote the digital transformation of enterprises,improving customer experience is the key to promoting digital transformation of enterprises,and the application of technology is the guarantee for promoting digital transformation of enterprises.Finally,in order to promote the digital transformation of Luohe City’s leisure food enterprises,government-level suggestions are proposed: firstly strengthen policy publicity and guidance,and strengthen the construction of digital platforms;secondly,actively carry out digital diagnosis and create digital transformation demonstration projects;thirdly,strengthen digital technology innovation and application,and build leisure food research and development bases;fourthly,pay attention to talent cultivation and introduction,and establish a sound mechanism for retaining talents;fifthly,build a modern logistics system to ensure the safety of leisure food.And enterprise-level suggestions are proposed: firstly,focus on the construction and application of digital platforms;secondly,promote the establishment of digital smart stores;thirdly,accelerate the development of online and offline full-channel integration;fourthly,focus on data mining and digital ethics.