Research On Marketing Strategy Of Intelligent Audit System Of Ping An Medical Insurance Co.,Ltd. Hunan Branch

The key to the success or failure of an enterprise lies in the quality of management.Marketing management occupies a core position in the process of enterprise daily management.In the field of smart medical insurance,Ping An medical insurance technology and its branches,as a rising star,are facing fierce market competition.They are eager to restructure the marketing system through the adjustment of marketing strategy,so as to enhance the market competitiveness of smart medical insurance and obtain greater market share.Based on the marketing theory and research technology,this paper uses PEST analysis,STP analysis and SWOT analysis,takes Ping’an Medical Insurance Technology Hunan branch and intelligent medical insurance products as the research object,makes an objective analysis on the operation status of Ping’an Medical Insurance Technology Hunan Branch,and points out that it is necessary to adjust the marketing strategy of intelligent medical insurance and build a new marketing system.The marketing strategy design of this paper always adheres to the strategic idea of "intelligent technology company with all-round enabling medical ecosystem" put forward by the company.The marketing of smart medical insurance must build a new marketing system through market segmentation,adjusting product strategy,broadening marketing channels and strengthening services,so as to continuously improve the company’s management ability,empo wer the medical insurance bureau and help realize the enterprise vision of "one reduction and two improvements".The difficulties encountered by Ping An Medical Insurance Technology Hunan branch in the marketing process of smart medical insurance are the d eep-seated confusion encountered in the process of cross industry combination of new industries under the background of the Internet.Therefore,this paper studies the intelligent medical insurance of Ping An Medical Insurance Technology Hunan Branch,optimizes its marketing strategy and constructs a new marketing system,which can help enterprises get out of difficulties and improve their performance.At the same time,it has certain reference significance for other branches and technology enterprises in the same industry.