Research On Marketing Strategy Of Medium And Low Power Laser Cutting Equipment Of Han’s Laser

As the Asian largest and the world’s second largest laser equipment manufacturer,Han’s laser holds the biggest market share in the world.But with the development of domestic fiber laser,great changes have taken place in the traditional laser cutting market which is dominated by the high-power laser cutting equipment.In recent years,the low-and-middle power laser cutting market sees an explosive growth,but Han’s laser is lack of scientific layout in this market although it leads in the high-power laser cutting market.It will definitely hinder the further growth and development of Hans laser cutting market share.By analyzing the status quo of China’s medium-and-low power laser cutting equipment market,as well as the macro and micro environment of the medium-and-low power laser cutting equipment market,this paper reveals the rapid growth and competitive price trend of the medium-and-low power laser cutting equipment market.Through the study of the target customer groups and market positioning in the medium-and-low power laser cutting market,product strategy,price strategy,channel strategy and promotion strategy will be discussed in this paper.Through the implementation of the above strategy,this paper aims to strengthen the influence of Han’s laser in the medium-and-low laser cutting market,effectively promote the growth of Han’s laser in the medium-and-low laser cutting market,and further consolidate and stabilize the dominant influence of Han’s laser in the laser cutting market.This paper can also provide new reference ideas for other industrial products and inter-organizational marketing,and has reference significance for the leading industrial enterprises to effectively face their competitors in the middle and low-end market.