Development Strategy Research Of King Laser

Since the advent of laser technology in the 1960 s,it has been combined with a variety of disciplines and industries.Among them,the combination of laser and medicine and beauty can best reflect the value of this technology in civil scope.And with the change of time and the development of technology,laser technology from clinical diagnosis,treatment to basic medical research,and then cosmetic plastic surgery is widely used.At present,laser medical beauty technology has entered a new period of mature and rapid development.King Laser,as a listed enterprise with independent intellectual property rights and good reputation in Jilin Province,fills the gap of laser enterprises in the province and has a good reputation and market share in the whole country.At the same time,the development of King laser at the present stage also faces various problems,which are representative and universal,which restrict the development of many northeast technology manufacturing enterprises such as King laser.At the same time the state attaches great importance to the development of the laser industry.Proceeding from the overall situation of building a moderately prosperous society in an all-round way and accelerating the socialist modernization drive,the 16 th national congress of the communist party of China required the formulation of a national long-term plan for science and technology development.In this development outline,laser technology is clearly listed as one of the key frontier technologies during the period of 2006-2020.This paper takes King laser as the research object,carries on the comprehensive analysis to King laser and its environment,and according to the conclusion,according to the present stage faces each kind of question,attempts to formulate the new development strategy and the strategy implementation plan for King laser,finally carries on the summary to the formulation strategy.First of all,through interviews,research and analysis of data literature and other methods to understand and master the current situation of King laser.Secondly,using the PEST analysis model,the macro environment analysis of King laser is carried out.Secondly,using Porter's five-force model to analyze the competitive situation of laser medical market in China.Thirdly,the SWOT model is used to analyze the advantages and disadvantages,opportunities and threats of King Laser,and summarize the strategic problems that King Laser is facing at present.Fourth,use the strategic palette to analyze the industry environment of King Laser,and summarize the suitable strategic types.Through analysis,the advantage of King Laser lies in its mastery of core technology,with many patented technologies and independent scientific research team,and has a good brand image and high market share in the domestic market.However,due to various objective factors of the enterprise,King Laser is faced with the following problems: brain drain and training problems,special industry suppliers and supply chain management problems,production cycle problems,lack of inspection equipment and open laboratory problems.Synthesizes above analysis result,has provided the feasibility plan for the strategy choice.Finally,based on the company's overall development strategy,from the human resources,supply chain management and other aspects of specific countermeasures,clear the company's future development strategy implementation safeguard measures,for King laser to avoid external environmental threats,to achieve the purpose of benign development.