Research On Optimization Of S Company Npd Management Process Based On User Needs

Introduced the domestic small PLC market and the NPD status of small PLC in S company.Given the collection and analysis of user needs in NPD process of S Company is not perfect,the new product lacks competitiveness,customer satisfaction is not high,poor NPD performance,slow market response,long NPD period,optimized the NPD process of the company S domestic small PLC by using the product development strategy oriented to user needs.According to the Stage-gate management theory,the three stages of user need collection,screening and building business case of the NPD management process are optimized,the specific activity content,work flow,time nodes and their outputs of each stage are formulated.In order to accurately collect rapidly changing user needs,interviews,questionnaires and other methods are proposed to be used in the user need collection stage.Then in user need screening stage,the Kano model and AHP are used to optimize the classification and evaluation of user needs.Thirdly,in building business stage,the correlation matrix between user needs and engineering technical measures is constructed by the method of QFD,the importance of each design requirement is determined,and the transformation from user needs to product design requirements is completed.Judging the feasibility of the scheme based on capabilities and resources,and finally formulating a feasible product optimization design scheme.The control conditions of Gate1 to 3 are formulated.The implementation effect and the management measures of the above scheme are introduced too.The research in this thesis will have important reference value for the NPD management of S company’s small PLC products.The method proposed in this thesis is expected to effectively optimize the development management process,improve product competitiveness,improve customer satisfaction,shorten the NPD cycle and reduce NPD costs,thereby helping businesses continue to maintain a competitive advantage.The implementation of a series of management measures in the product NPD scheme for user needs proposed in this thesis can also provide a certain reference for the product NPD work of other manufacturers.