Research On Risk Coping Strategy Optimization Of JX Consumer Finance Company

JX Consumer Finance Company is the first foreign consumer finance company to enter the Chinese market and obtain approval from the CBRC to set up a pilot,with its business covering a range of nearly about 300 cities in 29 domestic provinces and municipalities directly under the Central Government,and its development layout originally planned to be listed on the Hong Kong Stock Exchange ended in failure in2019.Along with the continuous expansion of the market scale and the proliferation of the number of enterprises in the industry,a number of well-known domestic companies have seized the market,and banks and other financial institutions have also participated in the layout,and the competitive environment of the market has entered a white-hot stage over time.In view of this,JX has made a strategic transformation on a large scale to improve its market competitiveness,and other consumer finance companies are also waiting for this "white knuckle war".In the process of market development,more and more risks have been revealed,and how to deal with them more effectively has become a top priority for consumer finance companies.This paper takes JX Consumer Finance Company as the research object,based on a comprehensive review of domestic and international literature,enterprise risk management theory and relative income theory,and takes pre-lending,lending,and post-lending as the main line of research and research ideas,and analyzes the current situation of JX Consumer Finance Company as the entry point,and deeply analyzes the digital risk control system,refined management mode,and vigorous implementation of online business risk response measures adopted by JX Consumer Finance Company.The study finds that JX Consumer Finance has problems such as excessive credit,multiple lending,insufficient risk control during lending,and violent collection.In view of this,we propose to optimize the system by implementing a high standard credit granting strategy,establishing a scientific review system,strengthening the risk control system during lending,and building a perfect collection responsibility system.Finally,in order to guarantee the smooth implementation of the optimization plan,safeguards such as talent development plan,risk culture construction,implementation of supervision and management mechanism,and investment in risk management funds are formulated...