Research On Marketing Strategy Of Industrial Real Estate Project In Y Of N Group

The industrial real estate is one of the most important branches of the real estate industry.It differs from the traditional housing market and the commercial property.Industrial real estate started late.Since 2010,Shanghai began to focus on industrial real estate construction.China has paid much attention to the development of the real estate industry.More and more enterprises have begun to invest in the development,construction,investment attraction and operation of industrial real estate.In recent years,because of policy constraints,the government has begun to develop the real economy,and the industry real estate has attracted more and more attention.However,the impact of national macro-control on industrial real estate is relatively small,and the industrial real estate industry has huge development potential.We should pay attention to the fact that the overall development of the industry is not uniform.Many companies still adopt the traditional way of marketing in real estate.However,under the impact of the market,many enterprises do not have targeted marketing methods and measures,resulting in the stagnation of some industrial real estate projects or fewer enterprises settling in,idle factories and waste a lot of resources.Faced with the increasingly fierce competition in the market and the enhanced specialization and marketization,N Group,based in Nanchang,the capital of Jiangxi Province,has timely abandoned the development of traditional real estate projects and exclusively engaged in industrial real estate projects,And some achievements have been made.However,there are still many shortcomings in marketing.This thesis takes Y Industrial Park under N Group as an example,and takes STP marketing theory and 4P marketing portfolio theory,based on the marketing theory of industrial real estate,through the project SWOT analysis and PSETSL analysis combined with the actual situation of the project,We identified issues in the marketing process,analysed the issues,and suggested solutions,which can help the project to achieve leading performance in the market competition,and at the same time,We would like to offer support for other industrial property projects.