Research On Marketing Strategy Of Dada Island Tourism Real Estate Project In Beidaihe

With the steady development of our economy and the increasing improvement of people’s living standards.In recent years,tourism real estate,as a new cross-type of business with the characteristics of both tourism industry and real estate,has won the favor of social capital and catered to the needs of consumers.As a tourism city,Qinhuangdao city is also actively cultivating tourism industry such as tourism real estate.Various tourism real estate projects in the region have emerged and emerged according to the situation.In order to seize the development opportunity,Nanjing 21 st Century Investment Group launched the Dada Island tourism real estate project in Beidaihe New Area.On the basis of understanding the current situation of the tourism destination industry in Qinhuangdao City,this paper takes the Dada Island project of Beidaihe City as the research object,and combines relevant theories of marketing to introduce the background in detail,review the basic situation and marketing status of the project,and summarize the problems existing in the marketing process of the project.The marketing environment of the project is comprehensively analyzed through PEST,SWOT,Porter Five Forces and other models,and STP strategy is used to explore the target market of the project.According to the marketing environment and target market,marketing strategy suggestions are put forward from the aspects of product,price,channel and promotion.Finally,four measures to ensure the smooth implementation of marketing strategy are listed to help enterprises further improve follow-up marketing activities.Taking Dada Island project as a case,this paper provides more targeted marketing suggestions and marketing ideas for the project through systematic analysis and research,and also provides reference for other similar projects in the industry.So as to promote the overall marketing level,promote the healthy development of tourism real estate industry.