Study On T Property Insurance Company Jiangxi Branch Customer Relationship Management Improvement

The current international situation is complicated,and the domestic macroeconomic growth rate is slowing down due to the epidemic.As a result,all industries are seeking new development opportunities while competition.Insurance companies are facing tough and challenging times,with slowing demand for insurance,a reduction in insurable subject matter,rising combined expense ratios and declining profitability.T Property Insurance Company Jiangxi Branch has been steadfastly devoted to the principles of refined management and market operation,persisted in sustained growth,improved core competition continuously,which has been established a good brand and mature corporate culture in the Jiangxi Province.Although T Property Insurance Company Jiangxi Branch has been improved its profitability,reduced its comprehensive cost ratio as it grows and develops with the fierce competition in Jiangxi insurance market in recent years,however,compared to other insurance companies,its market share is declining which cause the serious situation.Based on theories related to customer relationship management,this thesis starts from the connotation and elements of customer relationship management,combines relationship marketing theory,customer life-cycle theory,customer satisfaction and customer loyalty theory,explores the shortcomings of T Property Insurance Company Jiangxi Branch in customer relationship management.In the perspective of customer value,providing an effective customer relationship management strategy to optimize the allocation of resources to meet consumer needs.This thesis uses a questionnaire to provide a comprehensive analysis of the current situation of T Property Insurance Company Jiangxi Branch in four main areas,which are organization structure,business processes,customer management work and company information technology.At the same time,analysis the customer relationship management of T Property Insurance Company Jiangxi Branch based on its premium income,growth rate,industry benchmarking,renewal rate and other relevant data.To increase the importance of the company’s management,improve staff satisfaction,promote service awareness and enhance service quality,proposing to build a standardized,process-oriented and sustainable closed-loop service guarantee system for customer relationship management in five major aspects,which are organizational structure,customer segmentation,product service,IT and performance assessment.Through our research,we are able to improve the level of customer relationship management of enterprises effectively,promote the growth of user resources continuously,increase the customer renewal rate and net promote rate,expand new customers while digging deeper into the stock of customers,improve the overall profitability of the company,thus achieve profitable,sustainable,high-quality and healthy development.