Research On Cost Control Of Z Real Estate Project Under The Background Of Informatization

Real estate projects are often worth billions or even tens of billions,and no matter how small the change in unilateral or per capita cost,it may bring about huge differences.How to use the advantages of information technology and other tools to manage and control the cost of projects has become an important issue for real estate companies.The Z real estate project is a case of “reconstruction of three olds” and a cooperative development project.It is difficult to directly apply the development and management experience of ordinary projects of real estate companies,so its project cost management has certain particularities.In today’s rapid development of information technology,enabling cost control through information technology is the development trend of effectively controlling the development cost of real estate projects.This paper analyzes the cost management under the background of informatization of the project company,and elaborates the theoretical basis of real estate project management and related theoretical methods of cost control in combination with informatization construction,including literature analysis method,investigation and research method,expert interview method,earned value method.And fishbone diagram analysis method to analyze the current situation,problems and causes of cost control under the background of informatization of Z real estate projects,and put forward suitable cost control and optimization measures for Z real estate projects.First of all,this paper analyzes the actual impact of external factors in the real estate industry and market environment on Z real estate projects,such as "three red lines," "price limit policies",and the continuous increase in land acquisition costs,etc.,and analyzes the cost control characteristics of Z real estate projects..Secondly,analyze the cost data of Z real estate project company in the design stage,construction stage and sales stage and use the earned value method to analyze the current situation of project cost management and control under the background of informatization,and conduct preliminary cost management and control preliminary problems according to each stage of project development.,and through in-depth investigations and expert interviews to study the main problems of cost control and summarize and attribute the attribution and influencing factors,to sort out the specific causative mechanism of these problems.Thirdly,through the literature analysis method to analyze the relevant concepts and theories of project cost control under the background of informatization,through a large number of research project companies at various stages of data and interviews with personnel from various business departments,and set up a cost control improvement working group to review the project.Conduct in-depth research on development lifecycle cost control.This paper follows the principle of PDCA cycle,and uses the methods of investigation and research,expert interviews and fishbone diagram analysis in the implementation process,and concludes "the management and control concept that lacks business integrated operation" and "the dynamic cost control that lacks in-depth support of informatization"."Lack of incentive mechanism with clear responsibilities","lack of information support for integrated management","lack of partner management platform" are the main reasons for various cost control problems.Finally,combined with the project situation,it is proposed to improve the informatization management system,strengthen informatization construction and informatization empowerment,improve the integrated management and control of informatization empowerment,strengthen and standardize the management of project cost information and data,and implement performance appraisal with clear responsibilities and division of labor.Five optimization measures.Although the informatization optimization measures have incurred a certain cost,they have effectively improved the cost control and development progress,thereby effectively controlling the total development cost of the project.It provides a certain reference for the later management and control of this project,as well as the development and cost control of Z Real Estate Company and other projects.