Application Research Of Integrative Cost Control Of Real Estate Development Project

At present, the real estate industry has become a pillar of China’s economic growth and national economy. The real estate market in China becomes more mature and the competition is increasingly fierce. Recently, macro-control has been strengthened and consumers are more and more rational. In this context, the real estate development enterprises are confronted with new opportunities and challenges. Project is the main mode of business in real estate development companies of China. Therefore, the real estate development companies increasingly are concerned about project management. In this paper, integrated research of target cost method, standard cost method and earner value management gives full play to complementary advantages and integrated effect. And it’s significant to improve the manage capability and the competitiveness.This paper summarizes the status of domestic and foreign research and integrated research of project cost control. Starting on the relevant situation of B project of A company, it analyzes some problems existed in the B project cost control. In view of the problems in B project, the paper introduces the integrated cost control method:integrated cost method optimizes the earned value management method by target cost method, standard cost method essentially. When the project cost standard is made beforehand, not only the factors such as the market price situation and business strategy of competitors, but also the actual operation and management level of the enterprise are considered. In cost deviation analysis, considering the influence of progress, the project manager has carried on the analysis from two aspects of cost deviation and progress deviation. Then takes project B of A company as an example. The example discusses from pre project cost budget, dynamic control and hindsight bias analysis in details, and gives recommendations for improvement. Finally, with a summary on the whole paper, this paper marks out the deficiencies existed and points out the direction to the future.This paper innovatively puts forward the "target cost——standard cost——earned value management" integrated cost control system, which meets with the actual needs of the real estate industry to strengthen cost control and provides good reference points.