Innovation Case Research On The Small And Micro Loan Product "Favorable For Commercial Loans" Of LS Rural Commercial Bank

For a long time,the problem of "difficult and expensive financing" not only plagues small and micro enterprises,but also is a problem that various financial institutions strive to solve.With the COVID-19 entering a new stage,the international trade situation is complex and changeable,and the domestic economy needs to be recovered urgently,the support of banking financial institutions for small and micro enterprises is particularly important.LS Rural Commercial Bank is an independent legal person financial institution at the county level,but it is under the jurisdiction of Sichuan Rural Credit Cooperative Association and a local commercial bank.In recent years,LS Rural Commercial Bank has unswervingly implemented the requirements of the 19 th CPC National Congress to deepen the reform of the financial system,enhanced the ability of financial services to the real economy,increased the credit support for small and micro enterprises,and studied various types of solutions for the problems encountered in the financing process of small and micro enterprises,In the face of different credit needs,we can solve the financing problems of small and micro enterprises through different loan products.However,the types of local small and micro enterprises mostly undertake the industrial transfer from the surrounding big cities,and the industry is relatively single,concentrated in wholesale and retail,agriculture,forestry,animal husbandry and fishing,and auto parts manufacturing.Therefore,the research and development of loan products of LS Rural Commercial Bank has certain industry pertinence,and there is no comprehensive research on the credit needs and contradictions of small and micro enterprises.The loan products have certain applicability defects and development bottlenecks,As a result,the innovation research of small and micro loan products of LS Rural Commercial Bank is urgent.On the basis of literature review and relevant financial theories,combined with the current situation of domestic small and micro-enterprise loans,this paper takes LS Rural Commercial Bank’s small and micro-enterprise loan product "Favorable for Commercial Loans" as a case,and uses the form of questionnaires to bank customer managers to deeply understand the theoretical knowledge of financial development theory,ratchet effect and long tail effect,and deeply understand the product design of LS Rural Commercial Bank’s loan product "Favorable for Commercial Loans" Innovation in R&D,application and product modification,research and judge the effectiveness of the product in terms of business development,regulatory indicators and revenue contribution since its launch,and then analyze the problems faced in the innovation process,such as single product structure,serious product homogeneity,poor online expansion and high credit risk,and summarize the root causes of insufficient product market research,serious product homogeneity,lack of matching innovation personnel and insufficient risk management,The purpose is to provide experience and reference for the follow-up research on the innovation of small and micro loan products.This paper points out that the innovation of small and micro enterprise loan products is the key link for commercial banks to truly realize financial services for small and micro enterprises.However,the small size,large quantity,poor asset quality and other complex situations of small and micro enterprises require financial institutions to constantly iterate and optimize the products to meet the complex and changing loan needs.LS Rural Commercial Bank,as the main force of local finance,basically realizes the whole process design of small and micro enterprise loan products through in-depth construction of the marketing and service concept of small and micro loan products,improvement of risk assessment mechanism and standardization of post-loan monitoring information management,but still needs to take various measures such as in-depth research and clarification of market demand,promotion of technical innovation of product research and development,improvement of innovative personnel training system and innovation of new risk management model,Deepen the pertinence and adaptability of financial institutions to the innovation of small and micro enterprises’ loan products,promote the process of innovation of small and micro enterprises’ loan products,and make the problem of difficult and expensive financing of small and micro enterprises no longer become a stumbling block for enterprise development.