Research On Development Strategy About DY Bank Under The Background Of The Internet Finance

In recent 20 years,with the rapid development of information technology and the continuous innovation of financial market,the scale of various banks in China has been expanding,and urban commercial banks have also developed rapidly.Under the background of interest rate marketization,the competition of banking industry is intensified.At the same time,Internet finance is rising rapidly,and the development of banking industry is facing great challenges.Internet finance is the combination of Internet technology and financial industry.Therefore,Internet finance has both main characteristics.If the Internet technology and Internet spirit can be applied to banking business effectively,it will bring qualitative leap in operation mode,customer selection,network layout and product innovation of traditional banks,and also greatly improve the number of bank customers,the speed of financing and liquidity,so as to achieve a good and fast development.Dy Bank Internet finance business and retail business started late and developed slowly.It is the focus of this paper to find the way of strategic transformation of Dy bank.According to the development level and its own characteristics of Dy bank at present,this paper demonstrates the necessity of strategic transformation of Dy bank.Next,the paper analyzes the internal and external environment of pest,SWOT and Porter five forces model,and then puts forward the strategic objectives suitable for Dy bank.After the strategic goal is put forward,the transformation plan is planned and corresponding safeguard measures are put forward to ensure the achievement of the strategic objectives.Since Internet finance can make large banks grow,so as to choose the appropriate methods,it can also benefit urban commercial banks.China’s commercial banks are facing the pressure of transformation,most banks choose to shift their business focus to retail and intermediary business.Due to the constraints of small assets and low level of science and technology,urban commercial banks can not copy the transformation road of large state-owned and joint-stock banks.The development of experiential marketing,the development of inclusive financial products,and the construction of scientific risk prevention and control system can become the breakthrough of urban commercial banks,and gradually increase the competitiveness of urban commercial banks and realize the diversification of income sources.The advent of Internet Finance era provides a new development idea and tool for the development and identification of customers,the development of intermediate business and the improvement of service quality of urban commercial banks.Although facing the challenge of cross-border,it also provides a rare opportunity for Dy bank.Facing the fierce competition from the inside and outside,it is very urgent and important to find the right position and explore a suitable way of strategic transformation.