Research On The Development Strategy Of Internet Finance Of JX Bank

At present,China's Internet technology is developing rapidly,and the modern information technology of the Internet is making new breakthroughs.Internet finance has become an important force in China's financial development with the help of the Internet and mobile terminals.Various Internet financial products and their derivatives emerge in an endless stream,such as third-party payment and online loan.Compared with the traditional commercial Banks,the Internet financial has high efficiency,low cost and attract more customers,because of these characteristics,the traditional commercial Banks has brought the huge impact,so the traditional commercial Banks how to play their own advantages to cope with the huge change,become the economic scholars and financial industry experts to explore and analyze the key.This paper is divided into six chapters.The first chapter is the introduction,which mainly expounds the background and significance of relevant research,sorts out research ideas and proposes research methods.The second chapter elaborates the historical background of the development of Internet finance,clarifies the concept,connotation and basic characteristics of Internet finance,and deeply analyzes the current situation and trend of the development of Internet finance,providing an important theoretical support for the in-depth exploration of the development of Internet finance by JX bank.The third chapter USES SWOT analysis matrix theory,porter's five forces model analysis theory,PEST analysis theory and other research methods to study and analyze the current development status of Internet finance of JX bank.Chapter four analyzes the development strategy of Internet finance of JX bank from the perspectives of customers,channels,business management and competition.The fifth chapter puts forward the supporting measures for JX bank to develop Internet finance.Chapter six summarizes the thesis and puts forward the prospect of future research.