Research On The Influence Farmers’ Livelihood Capital Has On The Behavior Of Adopting New Agricultural Socialization Service

The new agricultural socialized service arises at the historic moment because of its incomparable advantages of the whole industrial chain and the whole process of the traditional agricultural socialized service,which provides a good path and method to solve the contradiction between the growing needs of farmers for agricultural development and the large market.Jiangxi is an agricultural province,a pig province,a forestry province and an ecological province.However,at present,the new agricultural socialized services are not strong enough to meet the growing agricultural development needs of farmers to a large extent.Therefore,how to promote the new agricultural socialized services in Jiangxi province is worthy of attention.Farmers are the implementer of new socialized agricultural services,and their cognitive level or livelihood capital is an important basis for their decision-making behavior.The adoption behavior of new socialized agricultural services by farmers is affected by many factors.How to reveal these key factors has important theoretical significance and practical value for better adoption of new socialized agricultural services.Gao’an City is a county-level city that implements new agricultural socialization services.This paper takes the survey data of 600 micro farmers in Gao’an City of Jiangxi province as an example.Firstly,it reveals the current situation of farmers adopting new agricultural socialization services through descriptive statistical analysis.Secondly,relevant variables were selected by structural equation model Logistic to demonstrate the relationship among farmers’ cognition,livelihood capital and the adoption behavior of new agricultural socialized services.The results showed that education level,the number of agricultural labor force,arable land,annual household income,whether to join cooperatives,whether to serve as village cadres,and the number of channels to obtain agricultural information had positive and significant effects on the adoption behavior of new agricultural socialized services in the prenatal link.The number of agricultural labor force,the area of arable land,the annual household income and the number of channels to obtain agricultural information have positive and significant effects on the adoption behavior of new agricultural socialized services in the process of production.Education level,cultivated land area,annual household income,whether to join cooperatives,whether to serve as village cadres,and the number of channels to obtain agricultural information have positive and significant effects on the adoption behavior of new agricultural socialized services in the postpartum link.The number of cultivated land blocks has a negative and significant effect on the adoption behavior of new agricultural socialized service.Based on this,countermeasures and suggestions were put forward to promote the adoption of new agricultural socialized services from the two aspects of strengthening farmers’ cognition and improving farmers’ livelihood capital,which has important practical significance for effectively cracking small farmers and large markets,establishing and improving new agricultural socialized service system and promoting the process of agricultural modernization.