| In recent years,rural tourism in Gaochun,Nanjing has been developing well.Under the dual guidance of rural revitalization and tourists’ demands,how to transform and upgrade rural tourism in Gaochun has become a problem worthy of consideration.From the perspective of tourists,together with network data analysis technology,this study aims to explore how to upgrade rural tourism and put forward some measures of the transformation of tourism industry in Gaochun,Nanjing.Firstly,the necessity of transformation and upgrading of rural tourism in Gaochun is analyzed from the perspective of tourists.By probing into network data,the tourists’ overall apperceiving images and negative images on rural tourism in Gaochun are analyzed.The main problems of rural tourism in Gaochun from the perspective of tourists are concluded: insufficient visitor experience in scenic spots in Gaochun,poor quality of accommodation in Gaochun,and low-standard of catering services in Gaochun.Given all of that,it is a must to improve and upgrade the rural tourism in Gaochun.Secondly,based on the tourists’ unique experience of services in key scenic sights,accommodation services and catering services,coupled with the network data analysis,this study concentrates on outlining the basic conditions for transformation and upgrading of Gaochun rural tourism.Finally,this essay puts forward three proposals and countermeasures for the transformation and upgrading of rural tourism in Gaochun from the following three aspects.The first is the strategy of boosting the appeal of attractiveness of rural tourism: including rescheduling the scenic layout,optimizing the types of hotels,improving the quality of food and beverage services,extending the industrial chains of rural tourism,investing in and developing diversified products,building the name brands of local tourism,and leveraging the traditional local culture.The second is the strategy to strengthen the standardization of rural tourism management: including regulating the services,improving the autonomy of local villagers’ and enhancing the market supervision in local rural tourism.The third is the strategy to preserve the sustainability of rural tourism development: including fostering the talents team,formulating the innovative and supportive initiatives and expanding the financing channels for further development of rural tourism in Gaochun.In conclusion,this study investigates and analyzes the tourists’ online review data,proposes some suggestions and countermeasures to the transformation and upgrading of rural tourism in Gaochun and provides some theoretical guidance for the further development of rural tourism in Gaochun. |
