Research On The Transformation And Up Grading Of Rural Tourism In Qianjiang Under “The New Normal ”

"New normal" is a hot word, nearly a year or two to various branches often mentioned in the academic research. "New normal" another big words, although I am in the beginning is to describe China's economic and social into the high-speed development of the high speed development, but in the back of the study, many scholars according to their respective research needs to set it as a big background, the economy growth in the new normal in all walks of life is different from the past, a relatively smooth and irreversible development status and trends. Similarly, in China's "new normal" new form and environment, tourism industry is faced with "structure optimization", "innovation driven" problems and challenges. Rural tourism as an important branch of tourism, because of the particularity of the tourism destination, tourism subject, has always been the focus of the party and the country. Under the "new normal", in the face of the new support of country, put forward new requirements, transformation and upgrading of rural tourism is imminent.Based on the related literature and theory research on rural tourism, based on the first of qianjiang rural tourism industry practice investigation and study, through the questionnaire survey, typical investigation, such as visiting survey method, in-depth investigation, according to the in-depth summarize qianjiang city natural economy, the city's tourism development, analyzes qianjiang rural tourism market demand, the actual situation, act of government, community residents and other related benefit main body behavior, a more comprehensive investigation of qianjiang city state of rural tourism, summarizes the social economic background of "new normal" under the new situation and new problems.Secondly on the basis of investigation and analysis, combining the reality of qianjiang rural tourism is put forward the necessity of the transformation and upgrading of rural tourism, the driving force, the transformation and upgrading of rural tourism model, proposed the model contains both inside and outside two aspects, two big boost, a communication line. Model factors promote each other, mutual influence, and jointly promote the transformation and upgrading of rural tourism.Finally, based on investigation and analysis of qianjiang qianjiang city is proposed on the basis of the choice of the transformation and upgrading of rural tourism development path and the countermeasures include: transformation and upgrading of the supply side, and the government behavior of transformation and upgrading and transformation and upgrading of community residents behavior three aspects.Because of the influence of the ability, time and other factors, research results although there are limitations and shortcomings, but I hope of Qianjiang City rural tourism development provide certain guiding significance to the practice and help similar Qianjiang City, small city rural tourism healthy and rapid development.