Research On Apple Brand Construction Of The First Division Five Groups

The branding of agricultural products is an essential requirement for accelerating the development of modern agriculture in China,and plays a crucial role in promoting agricultural transformation and upgrading.In the process of agricultural transformation and upgrading,the branding of agricultural products is indispensable.However,in the current fierce market competition environment,the construction and development of regional brands of agricultural products are worth exploring.In the era of agricultural product brand competition,it is of practical value and strategic significance to explore how to improve the competitive advantage of regional agricultural product brands and expand brand influence.Xinjiang has actively promoted the branding of agricultural products to provide assistance for agricultural transformation and upgrading.In the process of brand cultivation,a number of regional brands with distinct characteristics have been created.Nevertheless,many regional brands of agricultural products in Xinjiang are facing significant issues such as inaccurate brand positioning and weak competitiveness.Thus,the key issue faced by these brands is how to strengthen their regional brand building of agricultural products,enhance brand value and competitiveness,and expand from local to national and even international markets.This paper selects the apple brand of the fifth regiment of the first division of Xinjiang as the research object,and adopts a combined method of theory and empirical analysis.Through data and literature collection,the current situation of the Wutuan Apple industry’s development and the development process of regional brands are discussed.The questionnaire is used to survey managers,farmers,and consumers,aiming to understand the cognitive feedback of different groups on the brand building of Wutuan Apple.Based on the study of relevant literature on regional brands of agricultural products,this paper uses a binary logistic regression analysis method combined with questionn.According to the research conclusions,targeted suggestions are put forward:(1)Strictly manage quality and improve the depth of the industrial chain.(2)Brand precise positioning and optimization of brand image.(3)Increase brand promotion and publicity and improve brand awareness.(4)Reasonable brand pricing and increased support.The final research conclusions and countermeasures and suggestions provide useful references for the brand building of Wutuan apples,and also provide reference for the regional brand building and development of agricultural products in Xinjiang.