Research On Tourist Perception Evaluation Of Rural Tourism Environment In Yuzhou City Based On AHP Fuzzy Comprehensive Evaluation

Rural tourism,as one of the important contents of tourism development,has characteristics of diversity,regionalism,seasonality,participation,and culture,which is of great significance for promoting the prosperity of rural industries,ecological livability,and industry,as well as rural prosperity and prosperity.However,currently,some regions blindly promote the development of rural tourism at the expense of the local environment in the planning,development,and operation of rural tourism,ignoring the supporting role of the environment for the tourism industry and the objective needs of tourists for beautiful environments.Currently,scholars mainly focus on rural tourism destinations,research on service quality management of employee level scenic spots,and other aspects,while research on tourist perception is relatively small,ignoring the core element of "tourists".From the perspective of tourists,being able to intuitively understand their intuitive feelings about local rural tourism,objectively analyze the areas of tourism advantages,and identify weaknesses is of great benefit to exploring a path suitable for the development of rural tourism.At the same time,actively understanding tourists’ attitudes can also have a positive effect on improving service levels,attracting development capital,and broadening tourism thinking.This article takes Yuzhou City as the research object.The city has a good ecological environment endowment,a long history and culture,and a certain foundation for developing rural tourism.It conforms to the actual situation of some counties(cities)in Henan Province,and has a certain representativeness.Therefore,this study starts from the perspective of tourists’ perception evaluation,using analytical methods such as literature review,field research,questionnaire survey,and AHP-fuzzy comprehensive evaluation,and based on the principles of scientificity,feasibility,pertinence,and hierarchy,starting from three dimensions such as natural ecology,history,humanities,and social services,clarifies the target layer,criteria layer,and indicator layer,and constructs a rural tourism evaluation index system in Yuzhou City that covers 15 indicators,Using expert scoring methods,the weight values of each indicator are obtained.At the same time,according to the fuzzy comprehensive evaluation method,the quantitative score of tourist perception evaluation of rural tourism environment in Yuzhou City is 4.1777 points,indicating that the tourist perception evaluation of rural tourism environment in Yuzhou City is "satisfactory".At the same time,the perceived evaluation scores of each level are calculated separately,and based on the results of data analysis,the countermeasures for rural tourism environmental governance in Yuzhou City are refined.It is proposed to consolidate and improve the natural ecological environment,historical and cultural environment,and social service environment,guided by scientific planning,and targeted refinement measures are proposed to jointly promote high-quality development of rural tourism and high-level environmental governance to adapt to the development of rural tourism,Promote the formation of green development methods and scientific governance paths for rural tourism.