The Impact Of Restorative Environmental Perception On Post Travel Willingness

In response to the current promising prospects for the development of health tourism and the urgent demand for tourism restoration benefits,this study considers how to integrate the theory of restorative environmental perception and happiness,and enhance tourists’ willingness to travel.Taking Guangzhou Conghua Hot Spring Tourism Resort as a case study,this study analyzes the research situation of well-known hot spring resorts in the local area,providing theoretical guidance and effective solutions for local tourism construction,I also hope to promote the research inspiration and suggestions to other tourism fields besides hot spring resorts.As an important link connecting tourism experience and health,tourists’ restorative environmental perception is a comprehensive experience formed by the integration of tourists and the tourism destination environment.Starting from the theory of attention recovery,this paper takes Conghua Hot Spring Resort as a case to conduct an empirical study,and uses reliability and validity analysis,correlation analysis,mesomeric effect analysis,and structural equation model to explore the impact of tourists’ restorative environmental perception,happiness on their willingness to travel and the mediating role of happiness.The research on tourists’ perception of restorative environment is different from traditional satisfaction survey methods,which provides a new perspective for the study of recreational experiences in hot spring resorts.Additionally,multiple recursive analysis is used to explore the multiple factors that affect post tourism willingness.The paper uses literature research and questionnaire survey methods for research,using SPSS 22 for statistical analysis of questionnaire data,and AMOS 24 for research and analysis of its structural equation model.Research has found that destination restorative environmental perception has a positive impact on tourists’ post travel willingness and happiness;The happiness of tourists positively affects their willingness to travel after the trip;Happiness plays a complete mediating role between the perception of restorative environment and the willingness to travel after a trip;The impact of tourists’ restorative environmental perception on their willingness to travel is manifested in a three-stage transmission mechanism of "environmental perception-emotion-behavior".Based on research findings,in order to enhance the positive effects of hot spring tourism on tourists’ happiness,hot spring tourism destinations should strengthen the shaping of restorative environments,improve management service levels,and promote the effective supply of hot spring tourism products.On the basis of meeting the health recovery needs of tourists,strengthen their positive emotions,increase the return rate and promotion willingness of tourists.