| Tourism is a kind of experience, which is also the ultimate goal of all kinds of tourism.However, the aim of experience hasn't been answered yet.For tourists,tourism is a kind of life, the purpose of life is to pursue the probable happiness, therefore, tourism can be some possible life seeking for happiness. Attending to issues of happiness, bringing the conception of tourism happiness into tourism activities will be definitely beneficial to development of tourism discipline and the perfection of tourism evaluation system, and also will be of great advantages to update tourism and improve the traveling quality of tourists.Blending the related theories of ethics with psychology together, the study insisted on the method of combining quantitative analysis with qualitative analysis, combining subjective study with objective study, combining theoretical study with empirical study. Moreover, theoretical and practical study on the issues of tourists happiness were analyzed by literature application, depth interview, inductive method, investigation and mathematical method. The 2nd,3rd and 4th chapters of the paper are parts of constructed theories The 5th and 6th chapters are for empirical study.In aspect of theoretical construction. the paper took tourism as a kind of the probable life in pursuit of happiness as the basic hypothesis, thinking of traveling and the relevant studies of tourism happiness from home and abroad was firstly investigated. In addition, for the needs of study, the puzzle of happiness was cleared up and the tourism reflected, and then conclusions about the conception of tourism happiness was drawn, which could be explained in this way:tourism happiness is a state of positive experience the tourists themselves possess during traveling activities.lt includes the satisfaction to requirements of tourists,their involvement and enjoyment in those activities,and the certain value and significance of the activities.On the basis of this, further discussions of the rationality, internality and possibility between tourism and happiness was made. And conclusion was reached that the value of tourism happiness could lie in love of life, physical health, ethics, aesthetics, culture and education. Then starting from analyzing elements, summarizing elements of tourist activities and reviewing happiness elements, the paper affirmed that the essential factors of tourism happiness could include contentment, positive love of life, tourism concepts, physical and psychological health, aesthetic ethics, cultural experience, edutainment and so on. Finally, the paper investigated the mechanism of obtaining tourism happiness through the perspective of psychology, ethics and physiology. Morever, the coupling of the three mechanisms is the germinal foundation of tourism happiness, and the three mechanisms are interrelated and reciprocally synergistic.In aspect of empirical analysis, the three hidden variables of tourism happiness have been defined to be satisfaction, active involvement and significance, which studied from dimension of positive psychology. Then a further analysis of "value and significance" from dimensions of ethics was made, including tourism concepts, physical and psychological health, aesthetic ethics, cultural experience, edutainment and so on. which would be used to construct the conceptual model of tourism happiness.Combining with the conceptual model, questionnaires are designed for happiness of tourists and made sample surveys (1192 sample sizes) to tourists coming to Xi'an both home and abroad, and the data conclusions present good reliability and validity. By using SPSS 16.0, Data of demographic characteristics was analyzed and respectively compared betweent domestic tourists and foreign tourists. And then, Data of relevant domestic tourists and foreign tourists was investigeted and the quantitative relations was studied between the relevant variables through their happiness questionnaires. Furthermore, comparative analysis to main similarities and differences was made between domestic and foreign tourists. Afterwards, on the basis of AMOS 16.0, the conceptual model has been inspected through structure equation model, which turns out to be consistent with the conceptual model, and each index perfectly meets the construction requirements of structural equation model (SEM). The Scales of Tourists Happiness is finally formed.The following three points are presented in the study:Firstly, the objectivity of the tourism happiness. Namely, tourism happiness is subjective, but also objective existence. It can be either for perceptual grasp or for intellectual analysis. Secondly, the practicality of the tourism happiness.Personal feeling and experience of happiness decides that tourism happiness would originate from tourism life. For domestic tourists, Tourism happiness average score in the 7-point scale is 5.45,obviously higher than happiness average score in daily life(5.26). Tourism happiness score is 5.78, slightly higher than happiness score in daily life(5.76). Thirdly, the scientificity of measure of tourism happiness. The paper shows that overall effectiveness of quesgtionnaire constructed on theory and consistency present good, meeting the characteristics and requirements of metrology well. Accordingly, the innovation of the study is the following three points:The conception and connotation of tourist happiness is presented and initially formed from perspectives of ethics and psychology; key factors influencing tourist happiness are refined; The measure scales and evaluation system of tourist happiness is framed in the paper for the first time... |
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