Research On Profit Distribution In Agricultural Product Supply Chain Under Livestreaming Mode

Today,with globalization and changes in the competitive environment of enterprises,the competition between individual enterprises has changed from a game between enterprises to a game between their supply chains.Supply chain collaboration can promote the complementary resource advantages of each member enterprise,risk can also be shared,so as to effectively improve the overall benefit of the whole supply chain.In the mode of live broadcasting,each member is an important force in the development of our agricultural economy,but their own strength is limited and their resources are at a disadvantage compared with other large enterprises.They must form the agricultural product supply chain in the mode of live broadcasting with the help of external resources.However,conflicts of interest often occur in the distribution of interests,and the absolute negotiating power is held in the hands of core enterprises,while farmers rarely have the right to speak,which will inevitably lead to some unreasonable distribution of interests,thus affecting the overall effect of the supply chain.Shapley value method can well solve the problem of benefit distribution in supply chain.However,due to the particularity of agricultural product supply chain under live broadcast mode,this paper adopts a modified method based on Shapley value method to find a scientific and reasonable benefit distribution method of agricultural product supply chain under live broadcast mode based on Shapley value method.Today,with globalization and changes in the competitive environment of enterprises,the competition between individual enterprises has changed from a game between enterprises to a game between their supply chains.Supply chain collaboration can promote the complementary resource advantages of each member enterprise,risk can also be shared,so as to effectively improve the overall benefit of the whole supply chain.In the mode of live broadcasting,each member is an important force in the development of our agricultural economy,but their own strength is limited and their resources are at a disadvantage compared with other large enterprises.They must form the agricultural product supply chain in the mode of live broadcasting with the help of external resources.However,conflicts of interest often occur in the distribution of interests,and the absolute negotiating power is held in the hands of core enterprises,while farmers rarely have the right to speak,which will inevitably lead to some unreasonable distribution of interests,thus affecting the overall effect of the supply chain.Shapley value method can well solve the problem of benefit distribution in supply chain.However,due to the particularity of agricultural product supply chain under live broadcast mode,this paper adopts a modified method based on Shapley value method to find a scientific and reasonable benefit distribution method of agricultural product supply chain under live broadcast mode based on Shapley value method.This study combined with the specific characteristics of agricultural product supply chain under the live broadcast mode,summed up the four factors affecting the benefit distribution of agricultural product supply chain under the live broadcast mode,and established an improved distribution mode according to the Shapley value method.Through the analysis of practical examples,the quantitative formula of four influencing factors is used to calculate the comprehensive influencing factors of each member,and the final modified Shapley value is obtained,and a more reasonable profit distribution is obtained,which will more stimulate the enthusiasm of cooperation among all members of the agricultural product supply chain under the mode of live broadcasting.In this paper,the benefit distribution of agricultural products supply chain under the live broadcast mode is deeply discussed,and to a certain extent,it fills the research blank of the benefit distribution of agricultural products supply chain under the live broadcast mode,trying to make a certain contribution to the collaborative benefit distribution of supply chain under the live broadcast mode,and find a benefit distribution scheme more suitable for the actual situation.