Research On Benefit Distribution Of Agricultural Products Supply Chain Under The Perspective Of Ecological Innovation

As economic development gradually becomes more ecological,the problem of traditional innovation is getting more and more attention.Therefore,ecological innovation has emerged.The instability of traditional agricultural product supply chains,the increasing disparities among members,and the issue of product quality and safety have also become increasingly prominent.Therefore,based on the perspective of ecological innovation,the theory and method of the benefit distribution of China's agricultural product supply chain are studied in order to provide reference for the distribution of benefits of China's agricultural product supply chain.By analyzing the existing agricultural product supply chain model and the mechanism of each model's ecological innovation,the relevant stakeholders of the interest distribution of agricultural product supply chain under the perspective of ecological innovation are obtained,mainly including processing and sales companies,agricultural cooperatives,farmers and third parties.Logistics,and define the tasks of relevant stakeholders from the perspective of ecological innovation;Secondly,Based on the existing literature,combining the characteristics of the interest distribution of agricultural products supply chain from the perspective of ecological innovation,the main factors that affect the distribution of benefits of the ecologically innovative agricultural product supply chain include input costs,risk factors,effort levels,and contribution rates,and the weight of the influencing factors was determined using analytic hierarchy process;Then,using Stackelberg's reverse regression method,it is demonstrated that the necessary condition for maximizing the benefit of supply chain is the cooperation between the members of the four-level supply chain.The shapley value method is used to initially distribute the benefits of the supply chain,combining the four influencing factors mentioned in this article.The shapley value method was revised to obtain the final distribution of benefits.Finally,through the empirical analysis of the case,this paper verifies the scientific rationality of the benefit allocation after the revised Shapley value method.From the perspective of ecological innovation,the impact of the four factors on the distribution of benefits of agricultural product supply chain is: the input cost and contribution rate are the most important,the effort level is next,and the risk is finally.which is calculated from the weight calculation result of supply chain benefit distribution factors.According to the calculation results of the case,the benefit of farmer households in the agricultural supply chain has been maximized through the shapley calculations that have been modified in this paper,which has also eased the instability of the agricultural supply chain to a certain degree,which fully shows that the profit distribution model is Reasonable and effective.